Learn the key ideas of the book by Rand Fishkin

Lost and Founder

A painfully honest guide to the startup world

Creating a startup can be fun, but it's certainly not easy. We often don't think about the necessary knowledge and difficulties we will have to overcome. With Lost and Founder we will discover why it is important for startuppers to "know" and surround themselves with people who "have already gone down" this road. We will see the value of communication within our team and take into account the time frame, that is, the right moment to transform our audience into subscribers of our product or service. The author, Rand Fishkin, co-founder and former CEO of Moz, will show us how a startup can be founded on the value of transparency.

Lost and Founder
Read in 15 min.
Listen in 19 min.

Many useful tips to:

  • Launch a tech startup.
  • Learn about startups with the help of a dense and at the same time humorous book that is rich not only in data, statistics and analysis, but also in anecdotes and real life stories.
  • Seek practical and concrete advice from those who have made transparency the main value of their companies.

The author of the book:

Rand Fishkin is the co-founder and former CEO of Moz, co-founder of Inbound.org, and shortly before the publication of this book, he founded Spark Toro. He is a highly sought-after international speaker at events in the startup and marketing ecosystem. Fishkin has a huge following on Twitter, where he defines himself as a feminist. He is very proud to be the husband of author Geraldine DeRuiter, and they currently live in Seattle.


Discover the startup cheat code to avoid the most common mistakes

Building a business is like playing a video game, the first time it's scary as hell; customers don't pay, employees leave, your investors make your boss the chief operating officer and then fire you. Hence, it is not surprising when first-time founders die at level one.

The author tells us that one of the most valuable things he has learned about startups is that it's dangerous to be alone; you want to have people around you who have been through this before, and want to openly share their experience with you. This book is a really long cheat code, it addresses issues that founders don't usually talk about: money, depression, failures. He wrote it so that you don't have to repeat the same mistakes that he made; the book’s mission is to help through anecdotes, statistics and harsh self-criticism.

Fishkin is not a programmer and his company was not born in Silicon Valley. When he started, he did not know any investors he could turn to to could ask for money, and he had never worked in a technology startup. After several tries and mistakes, false steps, and disappointments, he became the CEO of a thriving software company made up of investors, employees, and clients. Since 2017, his company Moz is a $45 million annual revenue B2B software provider that creates products for professionals who want to help their clients with SEO (Search Engine Optimization), they create software for marketers who use their tools to help websites come out on top in search engines.

The Moz story is not the story of an overnight billion-dollar success, it is halfway between the success of Facebook and the failure of Secret.


The key ideas of "Lost and Founder"

Discover the startup cheat code to avoid the most common mistakes
It is hard to adopt transparency, but it works
Great founders don't do what they love, they materialize a vision
Be careful when migrating from one business idea to another
Startups carry the baggage of their founders' experiences
Creating a startup might not make you a rich man
The true values ​​and diversity as strengths of startups
How to build a minimum viable product?
Take-home message

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