Without a structured marketing system, our company is destined to fail
Dan Kennedy is not one to mince his words when he claims that everything we think we know about how to make our companies grow and prosper is wrong.
There are still people who think that having a brilliant product is the equivalent to having a successful business; those who think that it is enough to be a great salesperson with the right mindset to have a long list of clients.
There are those who think that they can do without marketing and that they can make up advertising campaigns any old how. According to the author, every entrepreneur should have a structured system that works to attract new clients to make their business profitable and long lasting. A system that allows companies to identify exactly who their target audience is and to communicate a clear and effective message to them, moving them to carry out specific actions, without wasting time on useless activities that do not generate returns.
The key ideas of "Magnetic Marketing"
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