Make Time

Jake Knapp , John Zeratsky

Make Time



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There are many books on productivity, but Make Time has another purpose: to help you find the time to devote to the things that matter most to you, not only at work, but also with family, friends, your passions, and those projects that you never feel like you have time to work on. Former Google employees and true "time maniacs", Jake Knapp and John Zeratsky, reveal close to 90 tactics to help you better organise your days and state of mind, so that you can live a life more aligned with the person you really are inside. By using the Highlight - Laser - Energize - Reflect process, you will be able to create a customised system that will help you to live in a more intentional, conscious, and energy-fuelled way.

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Analysis and key concepts


Fighting the two very powerful external forces that steal time and concentration


Highlight: the first step lies in choosing your focal point


Tactics for choosing your Highlight: priorities, lists, organisation, and honesty


Finding time for your Highlight: put it in your diary, early in the morning or late in the evening


Laser: neutralising sources of distraction to get quality time back


In Laser mode, distractions from smartphones, emails, and television are limited


Once you have abandoned distractions, you need to be able to stay focused


Energize: your mind only works well when you take care of your body


Movement, nutrition, caffeine: your body needs the right energy sources


Peace, relationships, and a good night’s sleep: the body also recharges itself in quiet moments.


Reflect: analyse your days and create the perfect system for you




Take-home message

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Many useful tips to:

  • Learn how to prioritise the things that matter most to you in life.
  • Experiment with tactics to limit distractions and keep energy levels high.
  • Create a personalised system that will help you regain control of your time.

Jake Knapp has worked  between Google and Google Ventures for more than ten years; as a designer, he co-founded Google Meet and helped create products such as Microsoft Encarta and Gmail. He published the bestseller, Sprint, with John Zeratsky, and has been a guest lecturer at prestigious institutions, such as MIT and Harvard Business School. Thanks to his experience in time management strategy, he has worked as a coach at around 150 companies, including Lego, Slack, Uber, NASA, and Ideo. Today, he lives in San Francisco with his wife and two children, and manages Time Dorks, a newsletter dedicated to time management, with Zeratsky.

Originally from Wisconsin, John Zeratsky worked for a few years at Google, then YouTube, and finally Google Ventures, where he supported some of the company's most promising investments. He co-authored Sprint, the bestseller written with his friend Jake Knapp, as well as several contributions in publications, such as Time, The Wall Street Journal, and Wired, amongst others. After travelling for two years with his wife aboard their boat, John went on to work as an investment consultant, even giving classes at institutes such as Harvard University and the London School of Economics. In 2020, he co-founded Character, a company that invests in startups.

Publishing house:

Bantam Press