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Learn the key ideas of the book by Jonathan Mac Donald

Powered by Change

How to plan your business for perpetual success

Powered by Change is a guide that offers leaders a new vision of change, which is no longer an enemy we have to fight, but rather an opportunity we can take advantage of to make our business successful. A company can make the most of its transformation by using the "windmill theory" and make all four blades of the mill (target, people, product and process) work in harmony.

Powered by Change
Read in 13 min.
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Many useful tips to:

  • Learn the ways in which CEOs of large companies, entrepreneurs, and founders of startups can keep up with the pace of the world in constant transition.
  • Give options to those who are aware that the world is rapidly changing and want a tool that will teach them to use the winds of change to their advantage.
  • Discover survival tips and ways of obtaining the right mindset needed in a modern company.

The author of the book:

Jonathan Mac Donald is the founder of the Thought Expansion Network, as well an inventor, investor, business strategist and internationally renowned speaker. He has worked with companies such as Google, Apple, P&G, Unilever, Nestlé, Microsoft and IKEA to challenge their mindsets and offer new perspectives and fresh thinking, primarily on issues related to disruptive innovation, future trends, and how to use change to boost business and personal success.

IDEA CHIAVE 1/9

Adopting constant change to cope with change

An old proverb says: "When the winds of change blow, some build walls, others windmills.” Life and business change continuously, and the way we react to change determines our survival or failure as individuals, as a company or as a society.

Consider that 88% of the Fortune 500 companies in the world in 1965 are no longer on that list. Corporate resilience has worsened, and the 100 largest companies on the Fortune list from 1980 actually no longer exist.

We don’t adapt to change because we misunderstand its nature and swiftness. We perceive it as a threat and therefore focus on strategies that only aim to protect what we have at all costs. In truth, change is the only constant and it accelerates at a dizzying speed. Some examples of this are fiber optics, email, in vitro fertilization, bar codes, the Internet, the Web, mobile phones and smart devices. In this reality, surviving means changing our mindset: switching from dealing with change once a year to handling it perpetually.

Most businesses —regardless of their size— have little chance of surviving, except when they are adequately equipped to deal with a continuously changing world.

There are three forces: disintermediation, democratization and disruption. They were already in movement before, and are now coming together to create a bigger storm that will bring about change. In the next decade, these changes will totally transform the business world.

In economics, disintermediation consists of eliminating intermediaries in the supply chain, i.e. closing the gap between supply and demand by using technology. A radical disintermediation has just begun. The forces that have already changed the way we move around the city (Uber), find holiday accommodation (Airbnb), buy books and goods (Amazon) are about to spill over into every sector where there is a gap between supply and demand that can be minimized or eliminated.

In business, the change created by democratization refers to the possibility of making an exchange between the parties in the value chain. Consumers can become investors (through crowdfunding), they can become banks in a peer-to-peer relationship (Zopa.com), producers of goods (3D printing), sellers (eBay).

From innovations in techno-finance to 3D printer production, to the expansion of the collaborative economy, democratization means that threats to our business can come from anywhere.

An extremely large disruption, with few geographical and social boundaries, is expanding astonishingly. Therefore, we cannot plan our growth based on a linear projection from our current position. We have to ask ourselves how the dynamics of our sector could change and threaten our current supply. What can we do better to serve our customers more effectively? What technologies can we use, what opportunities does our business have that will help us transform a potential risk into an advantage?

  

The key ideas of "Powered by Change"

01.
Adopting constant change to cope with change
02.
Learning to react to change
03.
How to build a windmill to survive the transformations
04.
Blade one: purpose
05.
Blade two: people
06.
Blade three: product
07.
Blade four: process
08.
Quotes
09.
Take-home message
 
 
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