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Product Harm Crisis Management

Paola Cane

Product Harm Crisis Management

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17min

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There are several reasons why a company might need to recall their products. They often do so because of defects, but in some cases, they do so because the incident presents a risk to public health. Whatever the extent of the recall, the company’s behaviour is decisive in guaranteeing not only that the recall goes as smoothly as possible, but also to determine how the company itself is going to recover. In Product Harm Crisis Management, Paola Cane uses her years of experience in this field to show us how to best deal with a situation that can have an enormous impact on our business.

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Analysis and key concepts

01.

What is a “Product Harm” crisis?

02.

Harmful products put a strain on a company’s reputation

03.

All sectors are at risk

04.

The role of the media in a product harm crisis

05.

The importance of behaviour in response to a crisis

06.

The characteristics of effective planning

07.

It is important to be timely and precise

08.

A leader needs a team that shares the load

09.

The two main aspects of crisis management: operations and communication

10.

How to behave once the crisis has passed

11.

Quotes

12.

Take-home message

01. What is a “Product Harm” crisis?

Increasingly often, companies find themselves facing crises linked to problems caused by their own products, the so-called “Product Harm Crisis”.

This type of crisis happens in an incident when one or more of a company’s products are harmful or poisonous, and they require a timely intervention to reduce the impact to a minimum.

The strategy that a company adopts to manage this type of crisis is fundamental, because not only does it minimise the risk to public health (and therefore any possible lawsuits), but it also serves to demonstrate that the company can pick itself up after a crisis.

The consequences of such events are often not only limited to the company itself, but they risk spreading to an entire category of products, because the shortcomings of a company in the production process can be perceived as a lack of standards in the entire sector.

 

02. Harmful products put a strain on a company’s reputation

03. All sectors are at risk

04. The role of the media in a product harm crisis

05. The importance of behaviour in response to a crisis

06. The characteristics of effective planning

07. It is important to be timely and precise

08. A leader needs a team that shares the load

09. The two main aspects of crisis management: operations and communication

10. How to behave once the crisis has passed

11. Quotes

12. Take-home message

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Many useful tips to:

  • Understand the phenomenon of product recall crises for harmful products.
  • Learn strategies to deal with this type of crisis.
  • Find out how some big companies have dealt with crises caused by product recalls.

Paola Cane is founder and CEO of MIA SOLUTION, a consulting agency that specialises in legal consulting in different sectors, including food, cosmetics and pharmaceuticals. She is a specialist in food safety procedures and has supported a number of companies in the management of crises linked to the recall of defective goods.

Publishing house:

Independently published

Year:

2019

Pages:

110

ISBN:

978-1707455348