Purple Cow

Seth Godin

Purple Cow

16min

16min

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Traditional marketing does not work anymore. Levers such as the price or a classic promotion, along with others, no longer have an effect. Nowadays, to capture the public’s attention, you need the "wow" effect, the Purple Cow.

In his book Seth Godin shows us what the "Purple Cow" is and how to ensure that everything we create is incredible, exciting, fantastic, to try to create a product or to offer a service that sticks. "The Purple Cow" is a bestseller, full of ideas for every entrepreneur.

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Analysis and key concepts

01.

The transition from the 8P of marketing to the 9P: the Purple Cow

02.

The curve of product adoption and who to target nowadays

03.

The questions to explore and the niche to choose when launching a new product

04.

How to overcome fears

05.

What to improve in marketing

06.

The magic cycle of the cow: 4 fundamental steps

07.

Ideas on how to launch extraordinary products

08.

8 more strategies to put the Purple Cow to work

09.

How to apply the concept of the Purple Cow to a job search

10.

Quotes

11.

Take-home message

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Many useful tips to:

  • Creating something unique and standing out at the workplace.
  • Innovating yourself or creating innovation as an employee, a marketer, or a company.
  • Understanding how to create the “wow” effect, the marketing seen as the study of the product.

Seth Godin is an American author and entrepreneur, specialising in marketing, leadership, and change. He graduated with a degree in computer science and philosophy from Tufts University, and later completed a master’s degree in business administration at the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software; as an entrepreneur, he founded Seth Godin Productions and Yoyodyne in New York, through which he developed permission, direct, and viral marketing. He is one of the most renowned business bloggers in the world. All of his books are bestsellers, and have been translated into many languages.

Publishing house:

Penguin Books

Year:

2007

Pages:

160

ISBN:

978-0141016405