Purposeful

Jennifer Dulski

Purposeful

16min

16min

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In Purposeful, the author explains the difference between being a manager and an individual that accepts the world as it is, or a revolutionary who gives life to a movement of change. Every one of us is capable of bringing about change, however small or big it may be; we do not need to be politicians or CEOs of big companies, the important thing is that we take action. Through real life examples of normal people the book illustrates how to create a vision, to motivate your supporters and powerful organisations, and how to face your critics and turn their criticisms into positive lessons from which to learn.

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Analysis and key concepts

01.

The importance of setting oneself a goal. We are all capable of starting a movement

02.

How movements start. If your objective is clear right from the first step, even a small movement can become colossal

03.

How to clarify your vision and some techniques to inspire pioneers of their own movements

04.

Techniques to help convince those with decisional power to get on board to promote our vision

05.

How to find out what inspires your supporters and keep them motivated

06.

How to manage criticism and use it to your advantage

07.

How to manage obstacles and deal with failure in the most positive way possible

08.

Quotes

09.

Take-home message

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Many useful tips to:

  • Become the spark that brings about a moment of change.
  • Learn to become the leader of a movement, to motivate and to create a vision and persuade those in power.
  • Learn to push those around you to take action to bring your vision to life.

Jennifer Dulski is the director of Groups and Community at Facebook and has fifteen years of experience with successful startups such as the Dealmap (bought by Google in 2011). She was among the first 500 employees at Yahoo! and then became president of the social platform Change.org, which grew from 18 million to 180 million users under her leadership. Jennifer writes articles on leadership, on management and on entrepreneurial spirit for LinkedIn Influencers, Fortune, Huffington Post and other media.

Publishing house:

Virgin Digital

Year:

2018

Pages:

272

ISBN:

978-0753548356