Learn the key ideas of the book by Gino Wickman , Mark C. Winters

Rocket Fuel

The winning combination to grow your business

Rocket Fuel is a guide to help you understand how to manage the relationship between the Visionary and the Integrator, two worlds apart that are essential to any company to reach its full potential and continue to grow. This manual will help Visionaries release and make the most of their creative talent by collaborating with Integrators, the only people able to put their ideas and visions into practice with organized, focused and harmonious management.

Rocket Fuel
Read in 12 min.
Listen in 15 min.

Many useful tips to:

  • Help owners, founders and members of small companies make a leap in quality.
  • Organise your business at best, by combining vision with practical implementation.
  • Understand the importance of the roles of Visionaries and Integrators in a company that wants to reach its full potential.

The author of the book:

Gino Wickman, guided by his passion for helping people to achieve their goals, created EOS (Entrepreneurial Operating System), a holistic system for leaders who want to get the best out of their company, through more effective business management, greater control and organization, and a better balance between work and private life. He also founded EOS Worldwide, which helps companies around the world optimize management.

Mark C. Winters is a teacher, a coach and a facilitator, he leads entrepreneurial leadership groups to help them implement the EOS system in their companies. He is a professional with over 25 years of experience, he has worked with both small start-ups and large multinationals, such as Procter & Gamble and British Petroleum.


The Visionary and the Integrator: two pieces of the same puzzle

In every small company there are two types of leaders: the Visionary and the Integrator. One of them sees the future, the other makes it happen. They are two very different roles: when they work well together, miracles happen. When the Visionary is free from the daily grind, they can express their creativity without limits, for the good of the company, while the Integrator, with their own equally special talent, can take charge of all the practical aspects of management in a focused, reliable and harmonious way.


The key ideas of "Rocket Fuel"

The Visionary and the Integrator: two pieces of the same puzzle
The Visionary generates ideas that predict the future
An Integrator is someone who makes ideas happen
The Visionary and the Integrator: by working together they can lead the company to success
The Accountability Chart: a tool to clarify the roles of responsibility
The Five Rules for Total Synergy between a Visionary and an Integrator
A Visionary has to find their Integrator and an Integrator needs to find their Visionary
You need to be patient in building a strong relationship
Take-home message

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