The Lean Startup process to solidify new business ideas
Running Lean is a practical manual that teaches us a method for the analysis of new ideas and the development of successful products. Ash Maurya provides a step-by-step explanation of the Lean Startup concept, a process which is based on speed, learning and focus, while keeping in mind that time is one of our most precious and limited resources. For a startup to be able to produce a product that satisfies market demands, it needs to start with a problem, identify its potential customers, define a solution, and then carry out both qualitative and quantitative testing. We should not expect to have a perfect plan from the outset, customer feedback and continuous improvement will enable us to get there by learning as we go.
Many useful tips to:
- Help startup founders who are determined to increase their chances of success.
- Learn a step-by-step method to consolidate new business ideas.
- Understand that there has never been a better time to become an entrepreneur.
Putting an idea to the test using a rigorous and disciplined method
Each and every one of us has ideas, often when we least expect them. The Lean Startup method helps us to sustain these ideas with facts, rather than with hope: we must try to put our ideas to the test, because, as they are, they simply might not work. A startup does not need to have a perfect plan as soon as it is launched, but it must implement a systematic procedure that allows it, through practicing and fine tuning, to move from an initial (imperfect) plan to a final one (that works) without exhausting all the available resources along the way. To achieve this, we need to build a continuous feedback system with our client, in order to create a final product that people want to buy.
The lean method has three characteristics: speed, learning and focus. We can put an idea to the test by analysing customer behaviour, while also testing the product’s validity and the market, using a carefully defined procedure.
The starting point must be to find a problem that deserves to be solved, and to find our first customers. To begin to outline our business idea it is essential that we have an agile business plan that can be modified as we go and one that allows us to easily identify any risks and critical issues.
The key ideas of "Running Lean"
Try 4books Premium for free!