Running Lean

Each and every one of us has ideas, often when we least expect them. The Lean Startup method helps us to sustain these ideas with facts, rather than with hope: we must try to put our ideas to the test, because, as they are, they simply might not work. A startup does not need to have a perfect plan as soon as it is launched, but it must implement a systematic procedure that allows it, through practicing and fine tuning, to move from an initial (imperfect) plan to a final one (that works) without exhausting all the available resources along the way. To achieve this, we need to build a continuous feedback system with our client, in order to create a final product that people want to buy.

The lean method has three characteristics: speed, learning and focus. We can put an idea to the test by analysing customer behaviour, while also testing the product’s validity and the market, using a carefully defined procedure.

The starting point must be to find a problem that deserves to be solved, and to find our first customers. To begin to outline our business idea it is essential that we have an agile business plan that can be modified as we go and one that allows us to easily identify any risks and critical issues.