Home Sales and Negotiation Sell it Like Serhant

Learn the key ideas of the book by Ryan Serhant

Sell it Like Serhant

How to stand out in the art of sales

Sell It Like Serhant is a practical and humorous guide about the world of sales and, particularly, the one in the real estate sector. Ryan Serhant is the star of television shows such as Million Dollar Listing New York and Sell It Like Serhant. After giving up on his acting career, Ryan entered the world of real estate and in ten years has managed to build a team of more than 60 people, making over a billion dollars per year. In this book, he tells us some anecdotes from his extraordinary career and shares some of his secrets about how to become the best salesperson in the world.

Sell it Like Serhant
Read in 14 min.
Listen in 17 min.

What we are taught as children about the sales world does not work

When we were kids, we were told to pick up what we were done using before playing with something else. In the sales world, this is a terrible approach. Running one business at a time means that when we close it (either in a good or a bad way), we have to ask ourselves: “now what?”. If we succeed in managing multiple businesses at the same time, like a juggler spinning balls in the air, we will also manage to increase our productivity as salespeople.

In this book, you will discover some tips that will help you become the best salesperson in the world, you will learn to structure your days, communicate with potential customers and, most importantly - to have fun, because selling is fun.


The key ideas of "Sell it Like Serhant"

What we are taught as children about the sales world does not work
How a salesperson is born
Learn to say “yes” to opportunities
Consider each acquaintance as a potential friendship
The Three F's Rule of selling
The seven stages of a sales process and the 3 P’s
To be productive, you must be FKD!
The four principles that help you become successful
Create a sales identity of your own
You can fail, but it’s important to do it cleverly
The most common obstacles in sales
The importance of practicing the art of sales
Take-home message

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