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Learn the key ideas of the book by Ryan Serhant

Sell it Like Serhant

How to stand out in the art of sales

Sell It Like Serhant is a practical and humorous guide about the world of sales and, particularly, the one in the real estate sector. Ryan Serhant is the star of television shows such as Million Dollar Listing New York and Sell It Like Serhant. After giving up on his acting career, Ryan entered the world of real estate and in ten years has managed to build a team of more than 60 people, making over a billion dollars per year. In this book, he tells us some anecdotes from his extraordinary career and shares some of his secrets about how to become the best salesperson in the world.

Sell it Like Serhant
Read in 14 min.
Listen in 17 min.

Many useful tips to:

  • Discover the story of one of the greatest salespeople of the last decades.
  • Learn the tips that got him from being a failed actor to a businessman leading a team of over 60 agents.
  • Understand the obstacles that a salesperson can meet at the beginning of their career and learn the techniques to overcome them.

The author of the book:

Ryan Serhant is the star of the Million Dollar Listing New York and Sell It Like Serhan television shows. Ryan started working as a real estate agent after quitting his acting career, and in his first year of work, he barely earned $9.000. Ten years later, he lives with his wife, Emilia, in New York, where he manages a team of 60 agents, with an average yearly income of one billion dollars.

IDEA CHIAVE 1/14

What we are taught as children about the sales world does not work

When we were kids, we were told to pick up what we were done using before playing with something else. In the sales world, this is a terrible approach. Running one business at a time means that when we close it (either in a good or a bad way), we have to ask ourselves: “now what?”. If we succeed in managing multiple businesses at the same time, like a juggler spinning balls in the air, we will also manage to increase our productivity as salespeople.

In this book, you will discover some tips that will help you become the best salesperson in the world, you will learn to structure your days, communicate with potential customers and, most importantly - to have fun, because selling is fun.

  

The key ideas of "Sell it Like Serhant"

01.
What we are taught as children about the sales world does not work
02.
How a salesperson is born
03.
Learn to say “yes” to opportunities
04.
Consider each acquaintance as a potential friendship
05.
The Three F's Rule of selling
06.
The seven stages of a sales process and the 3 P’s
07.
To be productive, you must be FKD!
08.
The four principles that help you become successful
09.
Create a sales identity of your own
10.
You can fail, but it’s important to do it cleverly
11.
The most common obstacles in sales
12.
The importance of practicing the art of sales
13.
Quotes
14.
Take-home message
 
 
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