Sabri Suby is the founder of the marketing agency, King Kong, which is renowned for its proven ability to exponentially increase its clients’ sales. He is considered a pioneer of innovative digital marketing strategies, and is the author of Sell Like Crazy, a step-by-step guide to his successful method.
One question in particular forms the basis of his research: what differentiates a successful business from all the others? Statistics show that 96% of entrepreneurial projects fail within the first 10 years of operation, and the remainder do not usually survive much longer. According to Suby, what makes the difference is simply a company’s ability to focus on increasing its economic revenue. Many companies create long-term plans, without considering the possibility that they will not survive long enough to see them through, or they embark on a plan that does not allow for practical solutions to the need for stable, solid and continuously growing revenue.
His strategy for exponentially increasing sales is based on the following steps: making direct contact and creating a personal connection with the customers; capturing their attention first, and their curiosity second; listing the benefits of our product or service, and proving that these are true; making a proposal that is too good to turn down, by highlighting its price and unique qualities; offering guarantees; and pushing potential customers to action.
Each step carries potential risks, so must be followed carefully, using specific strategies.