Speak to Sell

Dan S. Kennedy

Speak to Sell

16min

16min

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Speaking to sell is a real job, which is often well paid. Yet many speakers make huge mistakes, which can be attributed to fear and pride. The advice in "Speak to Sell: Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause" helps us to learn, first and foremost, how to avoid making these mistakes, but also to understand the deeper meaning behind a profession that often goes unappreciated, even though it can provide a very good income for anyone who does it professionally. 

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Analysis and key concepts

01.

Persuasion is a science than can be learned, but learning without passion offers no guarantee of success: learning to study means learning the right way to think

02.

Convincing people to buy using only the power of your words means having an incredible potential, which is in high demand in every market

03.

Every opportunity to put yourself in the spotlight and sell is the right one: opportunities to make contacts and spread the word can be easily created by anyone who has something to promote

04.

How to combat your fear of speaking in public: getting up on stage full of confidence can be achieved through time spent on some healthy self-promotion

05.

The secret ingredient to the perfect speech is no real secret: it all lies in being able to involve the audience and creating emotion that captures their attention

06.

Have a clear idea of what you are trying to achieve and don’t get distracted: the power of focus as a successful strategy

07.

Giving speeches is a job, selling something during those speeches is the same job, done effectively

08.

A speech that sells has a precise structure, that can be repeated day after day, year after year, and continues to be successful, so creating well structured speech and fine-tuning the details is important

09.

Most workplaces are stages upon which different shows take place: everyone is playing a role, there is nothing to be embarrassed about

10.

To sell something to someone, you have to let them know that you are selling them something

11.

Quotes

12.

Take-home message

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Many useful tips to:

  • Turn every presentation you make into a successful one.
  • Learn to be convincing.
  • Get the applause you are seeking, but more importantly, to make money.

Dan S. Kennedy is a marketing legend; they call him the “millionaire maker”, because he has led countless companies from zero to achieving remarkable success. His greatest passion is helping small entrepreneurs and the self-employed, who he calls the invisible heroes of the economy. An advocate of direct response marketing, Kennedy has been giving talks and workshops with other “stars” of the business world for over forty years. In addition to being a serial consultant and entrepreneur, he has written over twenty successful books on entrepreneurship and marketing.

Publishing house:

Advantage Media Group

Year:

2016

Pages:

200

ISBN:

978-1599327716