Learn the key ideas of the book by John Zeratsky , Braden Kowitz , Jake Knapp

Sprint

The method to test your project in five days

Sprint offers an effective method to test hypotheses and solve problems. It is a real study guide that teaches, step by step, how to create a prototype that can show the success or failure of a project in just five days. It is an essential tool, not only for startups that need to test their ideas, but also for those working on the evolution of established projects.

Sprint
Read in 12 min.
Listen in 15 min.

Many useful tips to:

  • Address and resolve doubts and problems related to the development of products and services.
  • Test possible solutions quickly and without wasting investment.
  • Learn to test hypotheses through practical experiments with actual users.

The author of the book:

John Zeratsky is a writer and designer who contributed to the creation of FeedBurner, and between 2010 and 2011 he was a design lead at YouTube. Author of the bestseller Make Time, Zeratsky has worked with companies such as Airbnb, Netflix, Uber and Caterpillar.

Braden Kowitz is a cofounder of Range, a consulting company for startups that counsels them on innovation and development processes.

Jake Knapp is the author of New York Times bestseller, Sprint. A successful writer for New York Times, he spent ten years at Google and Google Ventures, where he invented the Design Sprint process. He has also coached teams at Slack, LEGO, IDEO and NASA on design strategy and time management.

IDEA CHIAVE 1/10

The Sprint method: five days of work to save time and money

Generating ideas is crucial, as it is too easy to get bogged down by long-term projects that are based on questionable hypotheses. Sprint is a structured method that allows us to analyse specific problems and test new ideas quickly and thoroughly.

This method gives us the chance to “travel into the future”, envisioning the end product and the reactions of target customers before committing our money. When a risky idea succeeds in a sprint, the financial return is extraordinary. However, the most important thing is to identify failures, even if they are painful: to work with maximum efficiency means to detect deficiencies in five days.

How the sprint is organized: on Monday a problem is identified and we choose the topic our team will focus on. On Tuesday, possible solutions are suggested and “drawn”. On Wednesday the best solution is chosen, one that can turn into a testable hypothesis. On Thursday, a realistic prototype is created, which will be tested by real (or potential) clients on Friday.

The bigger the challenge, the better the sprint: if we are about to start a project that might take months —or even years— to develop, the sprint is the perfect launching point. More than anything, it is useful to test the relationship between the project and the customers: new ideas tend to fail because we take it for granted that the clients understand them. We must create the right alignment between the client and our ideas so that we’ll be able to reverse-engineer them and become aware of what must be developed.

  

The key ideas of "Sprint"

01.
The Sprint method: five days of work to save time and money
02.
Setting the stage before starting the sprint
03.
Time factor and how it affects productivity
04.
Monday, the day of questions
05.
Tuesday, the day of potential solutions
06.
Wednesday, choosing the best solutions
07.
Thursday, going from the storyboard to a realistic prototype
08.
Friday, the demo day
09.
Quotes
10.
Take-home message
 
 
preview.img

Try 4books Premium for free!