Learn the key ideas of the book by John Zeratsky , Braden Kowitz , Jake Knapp


The method to test your project in five days

Sprint offers an effective method to test hypotheses and solve problems. It is a real study guide that teaches, step by step, how to create a prototype that can show the success or failure of a project in just five days. It is an essential tool, not only for startups that need to test their ideas, but also for those working on the evolution of established projects.

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The Sprint method: five days of work to save time and money

Generating ideas is crucial, as it is too easy to get bogged down by long-term projects that are based on questionable hypotheses. Sprint is a structured method that allows us to analyse specific problems and test new ideas quickly and thoroughly.

This method gives us the chance to “travel into the future”, envisioning the end product and the reactions of target customers before committing our money. When a risky idea succeeds in a sprint, the financial return is extraordinary. However, the most important thing is to identify failures, even if they are painful: to work with maximum efficiency means to detect deficiencies in five days.

How the sprint is organized: on Monday a problem is identified and we choose the topic our team will focus on. On Tuesday, possible solutions are suggested and “drawn”. On Wednesday the best solution is chosen, one that can turn into a testable hypothesis. On Thursday, a realistic prototype is created, which will be tested by real (or potential) clients on Friday.

The bigger the challenge, the better the sprint: if we are about to start a project that might take months —or even years— to develop, the sprint is the perfect launching point. More than anything, it is useful to test the relationship between the project and the customers: new ideas tend to fail because we take it for granted that the clients understand them. We must create the right alignment between the client and our ideas so that we’ll be able to reverse-engineer them and become aware of what must be developed.


The key ideas of "Sprint"

The Sprint method: five days of work to save time and money
Setting the stage before starting the sprint
Time factor and how it affects productivity
Monday, the day of questions
Tuesday, the day of potential solutions
Wednesday, choosing the best solutions
Thursday, going from the storyboard to a realistic prototype
Friday, the demo day
Take-home message

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