Home Management and Leadership

Start With Why

Simon Sinek

Start With Why

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18min

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There are different types of leaders: the manipulator, the energetic and charismatic types. The manipulative leader uses sales techniques that lead the customer to buy immediately, but that does not create loyalty; the energetic kind is someone who motivates, but energy can also come from a good dose of caffeine. The charismatic leader is different, this is the leader who inspires, in other words, the one who motivates people through inspiration. Inspiring leaders follow a model called the Golden Circle and it enables them to improve leadership, sales, marketing, hiring, product development and company culture.

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Analysis and key concepts

01.

The Leadership Model

02.

Techniques used by companies that do not inspire

03.

The "Golden Circle" of inspiring leaders

04.

The value of trust

05.

Those who know the "why" must be accompanied by those who know "how"

06.

How a company can survive success

07.

Quotes

08.

Take-home message

01. The Leadership Model

This book is about the model, way of thinking, acting, and communicating that allows leaders to inspire others. There are people who are born leaders, but we can all learn from this model. We can learn to guide and inspire others. An example is present throughout the whole book: Apple. At Apple they have started with 'why'. Not all leaders guide by inspiring others. We will see how to become part of that group. If they are inspired, people act, and not because they are dominated, or will earn incentives: they act because they believe in the cause that inspires them. They do not act because they have to; they act because they want to.

02. Techniques used by companies that do not inspire

03. The "Golden Circle" of inspiring leaders

04. The value of trust

05. Those who know the "why" must be accompanied by those who know "how"

06. How a company can survive success

07. Quotes

08. Take-home message

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Many useful tips to:

  • Better convey the mission of your company or activity.
  • Understand what differentiates successful and valued companies from others.
  • Grow your company.

Born in 1973 in London and now a naturalised US citizen, Simon Oliver Sinek is a writer, essayist, and leadership expert. His research focuses on the patterns that make organisations great, starting with their leaders and the processes through which people and companies impact and improve the world we live in. He spreads his ideas via motivational speeches and the numerous books he has written, such as "Start with Why: How Great Leaders Inspire Everyone to Take Action", "Leaders Eat Last: Why Some Teams Pull Together and Others Don't" and "The Infinite Game.”

Publishing house:

Portfolio Penguin

Year:

2011

Pages:

256

ISBN:

978-1591846444