The Leadership Model
This book is about the model, way of thinking, acting, and communicating that allows leaders to inspire others. There are people who are born leaders, but we can all learn from this model. We can learn to guide and inspire others. An example is present throughout the whole book: Apple. At Apple they have started with 'why'. Not all leaders guide by inspiring others. We will see how to become part of that group. If they are inspired, people act, and not because they are dominated, or will earn incentives: they act because they believe in the cause that inspires them. They do not act because they have to; they act because they want to.
The key ideas of "Start With Why"
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