Learn the key ideas of the book by Simon Sinek

Start With Why

How to be a great leader through communication

There are different types of leaders: the manipulator, the energetic and charismatic types. The manipulative leader uses sales techniques that lead the customer to buy immediately, but that does not create loyalty; the energetic kind is someone who motivates, but energy can also come from a good dose of caffeine. The charismatic leader is different, this is the leader who inspires, in other words, the one who motivates people through inspiration. Inspiring leaders follow a model called the Golden Circle and it enables them to improve leadership, sales, marketing, hiring, product development and company culture.

Start With Why
Read in 14 min.
Listen in 18 min.

Many useful tips to:

  • Better convey the mission of your company or activity.
  • Understand what differentiates successful and valued companies from others.
  • Grow your company.

The author of the book:

Simon Sinek is a British-American author, motivational speaker, organizational consultant, and author of four books.Sinek began his career at New York advertising agencies Euro RSCG and Ogilvy & Mather; then he founded his own company, Sinek Partners. As a motivational speaker, he has delivered speeches at the United Nations Global Compact leaders summit and at the TED conference.

IDEA CHIAVE 1/8

The Leadership Model

This book is about the model, way of thinking, acting, and communicating that allows leaders to inspire others. There are people who are born leaders, but we can all learn from this model. We can learn to guide and inspire others. An example is present throughout the whole book: Apple. At Apple they have started with 'why'. Not all leaders guide by inspiring others. We will see how to become part of that group. If they are inspired, people act, and not because they are dominated, or will earn incentives: they act because they believe in the cause that inspires them. They do not act because they have to; they act because they want to.

  

The key ideas of "Start With Why"

01.
The Leadership Model
02.
Techniques used by companies that do not inspire
03.
The "Golden Circle" of inspiring leaders
04.
The value of trust
05.
Those who know the "why" must be accompanied by those who know "how"
06.
How a company can survive success
07.
Quotes
08.
Take-home message
 
 
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