Start With Why
There are different types of leaders: the manipulator, the energetic and charismatic types. The manipulative leader uses sales techniques that lead the customer to buy immediately, but that does not create loyalty; the energetic kind is someone who motivates, but energy can also come from a good dose of caffeine. The charismatic leader is different, this is the leader who inspires, in other words, the one who motivates people through inspiration. Inspiring leaders follow a model called the Golden Circle and it enables them to improve leadership, sales, marketing, hiring, product development and company culture.