Startup

Samuel Jerrold "Jerry" Kaplan

Startup

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20min

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A key expert in today’s discussions on artificial intelligence, Jerry Kaplan has experienced the birth and death of numerous entrepreneurial ideas in the tech world. In this book, he tells the story of the ascent and destruction of his own startup, GO, the pioneer of the pen computer. Kaplan’s tale is a series of case-histories, of battles between companies and small personal triumphs, in Silicon Valley’s golden age, during which former nerds quickly became superstars. When talking about his encounters with other great heroes of the tech sector, such as Bill Gates, Kaplan reminds us that ideas are much more important than people and things, and that they can go much, much further. 

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Analysis and key concepts

01.

How does the idea for a startup spring to life: by chance

02.

Companies are like plants: they need to be cared for, they need time and attention

03.

Looking for investors is a delicate balance between interests and compromise and the risk of failure is ever-present

04.

Companies work for the client, but the client is not who they think he is

05.

Relationships with companies are like those with people: complicated

06.

The war with Microsoft and the Federal Trade Commission inquiry

07.

True leadership means building team spirit in tough times

08.

Punches hurt more when they hit you in the back

09.

Two companies unite to create a bubble of instability

10.

The dream must come before a person’s individual ambition

11.

Quotes

12.

Take-home message

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Many useful tips to:

  • Find out how a startup takes shape.
  • Learn about the adventures Jerry Kaplan had in GO.
  • Analyse the differences between Silicon Valley companies.
  • Learn when it is time to give up.
  • Learn to prioritise ideas according to your personal ambition.

Born in 1952, Samuel Jerrold “Jerry” Kaplan is an American author, scientist, and entrepreneur. After graduating from the University of Chicago with a degree in History and Philosophy of Science, he obtained a Ph.D. in Computer Science from the University of Pennsylvania. He has founded several startups, including Tecknowledge Inc., OnSale, Winster Inc., and GO Corporation, the star of this book. He was a contributor in the development of the Lotus Agenda system. Kaplan is married with four daughters, teaches History and Philosophy of Artificial Intelligence at Stanford, and has written many well-received essays. Among the most famous are Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence and Startups: A Silicon Valley Adventure.

Publishing house:

Penguin Books

Year:

1996

Pages:

336

ISBN:

978-0140257311