Startup
The key traits that define the launch of a startup
A key expert in today’s discussions on artificial intelligence, Jerry Kaplan has experienced the birth and death of numerous entrepreneurial ideas in the tech world. In this book, he tells the story of the ascent and destruction of his own startup, GO, the pioneer of the pen computer. Kaplan’s tale is a series of case-histories, of battles between companies and small personal triumphs, in Silicon Valley’s golden age, during which former nerds quickly became superstars. When talking about his encounters with other great heroes of the tech sector, such as Bill Gates, Kaplan reminds us that ideas are much more important than people and things, and that they can go much, much further.
