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 Startup Evolution Curve
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Learn the key ideas of the book by Donatas Jonikas

Startup Evolution Curve

Transforming an idea into a profitable business

Startup Evolution Curve is a marketing manual for entrepreneurs and startup founders. It is the result of research, analysis and surveys carried out on 1447 business founders and approximately 500 lengthy interviews with entrepreneurs from all over the world. The result is a review of the five main phases which characterise a startup, as well as proposed methodologies and systems to save time, stay focussed on the most important tasks and avoid potentially disastrous mistakes. In his book, Donatas Jonikas summarises and analyses those strategies which, if applied correctly and systematically, enable any startup to attract investors, secure their first sales, and accelerate their growth at just the right moment.

 Startup Evolution Curve
Read in 15 min.
Listen in 18 min.

The primary objective of a startup is growth and its evolution curve involves five phases

A startup is, above all, a company that plans to grow quickly. The fact that it introduces an innovative idea, based on the use of new technology and investment from external lenders, is not enough. The first objective of any startup must be growth, with innovation as its backdrop. The new idea it brings to the market might be found in the product it creates, in the tech it uses, in its production method, or in the payment or financing method; it is a company which, in one way or another, introduces something new and whose bottom line is “growth”. A startup usually changes tack when it reaches an annual turnover of $50 million, or when it has more than 100 employees, or if it is valued at $500 million.

The evolution curve of a startup presents as a trajectory which begins with an initial business idea and ends at the point at which a profitable, scalable company is created (capable of limitless expansion). The concept of scalability is linked to the fact that a company’s growth does not entail a proportionate increase in risks, costs and resources to be used. A startup’s evolution curve goes through these five phases:

  • creation of the business model and feasibility study;
  • premise and experimentation to validate the idea;
  • fundraising;
  • product launch;
  • growth hacking (find the most effective marketing strategy to increase your number of users or clients as quickly as possible).

The key ideas of " Startup Evolution Curve"

The primary objective of a startup is growth and its evolution curve involves five phases
Mistakes to avoid in a startup marketing strategy to circumvent failure
First and foremost we need to create a proposal that has value and analyse the potential market
Business Model Canvas: a clear and simple map that can be edited as our business grows
We propose hypotheses and test them, create a prototype of our product and establish whether potential clients are willing to buy it
We need to define our positioning and test communication and distribution channels
Fundraising can enable us to finance our idea and requires the right attitude
Choosing the appropriate financing from the many options
The launch of a startup can only be successful if a solid foundation has been built
Growth hacking is a process through which our business can expand
Take-home message
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