Story-driven marketing in the post-advertising world
Storynomics analyzes the profound transformation that marketing is undergoing, and the consequent decline of traditional advertising. This transformation is driven by newly emerging technologies that are changing the public's perception. Previously, the public may have been attracted to mechanisms that took advantage of the rational and emotional systems, by using "push" techniques. However, modern consumers want to be seduced and delighted by "storytelling", which uses "pull" techniques. Robert McKee and Thomas Gerace share the secrets to telling a successful story.
Many useful tips to:
- Enable those who work in marketing to discover new global trends.
- See how advertising will change in the coming years.
- Help those who are passionate about stories discover how they are told.
The marketing crisis and the beginning of the revolution
More and more consumers are moving away from advertising-dominated media. With the consolidation of new technologies, marketing is undergoing a profound transformation and traditional advertising will soon be a thing of the past. We are moving from "push" techniques, which "force" advertising onto the user, to "pull" methods that attract them through stories.
The key ideas of "Storynomics"
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