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Learn the key ideas of the book by Randy Komisar , Jantoon Reigersman

Straight Talk for Startups

100 tips from the experts on creating a startup

Today, the startup phenomenon is in full boom, and it seems as though anyone who has a half decent idea can become an entrepreneur. So, while  on the one hand, developing your own project and finding investors has become easier than it used to be, on the other, the market has become much more difficult to dominate, especially for those with anything less than an excellent grounding in the do’s and don’t of startups and financing. This is where the authors’ experience will come in handy. In their book Straight Talk for Startups: 100 Insider Rules for Beating the Odds-From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity, Randy Komisar and Jantoon Reigersman share the list of rules that every founder would like to know, and should know before diving in. 

Straight Talk for Startups
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Nowadays it is easier to become an entrepreneur but to be successful at it, you need to know the rules

Given the important boom in startups and the simplification of financing and market placement methods in places like Silicon Valley, today everyone is talking about entrepreneurship more than ever: if once becoming an entrepreneur was a reckless vocation, in the last decade it seems to have become one of the many lifestyle trends that alternate in the tech and virtual environment. The main problem that follows is that many people, especially among the younger generation, dive headfirst into the creation of startups without knowing anything about the complex processes and mechanisms behind entrepreneurship, and are welcomed by an already saturated market, which is much more competitive than in the past, so they eventually fail.

The fact is that behind the creation of new companies that really work, there are quite a few unspoken rules that experts and investors immersed in the startup world know, and that every new entrepreneur who cares about their project should treasure. The authors have compiled some of the most important rules, and divided the development of a startup into five main areas:

  1. the foundations;
  2. selecting the right investors;
  3. effective fundraising;
  4. the creation and management of the board of directors;
  5. achieving liquidity.

Even though some of them are underestimated, misjudged or confused, all these areas are of equal importance for the development of a startup. Fully understanding the rules is crucial to be able to assess which direction to take from time to time and ensure that the company is healthy and heading for success.


The key ideas of "Straight Talk for Startups"

Nowadays it is easier to become an entrepreneur but to be successful at it, you need to know the rules
The startup environment follows a set of rules that it really helps to know
For a fruitful partnership, you need to know how to choose the right investors
Gathering funds for a startup should be a constant and gradual process
The board of directors is one of the most effective tools of a startup
The liquidity of a startup does not always mean it is time to sell
Take-home message

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