Subscription Economy: a new business model
In the last century, business schools have been preaching a single idea: the fundamental goal of any business is to create a successful product and sell as many units as possible in order to dilute fixed costs and increase margins. This model no longer exists. Today the goal of any business is to start by understanding the wishes and needs of a customer base, and then create a service or product that satisfies these demands, providing them continuous value. The idea is to transform clients into subscribers to generate recurring revenue. A new business model called Subscription Economy.
We are at a turning point in the history of business. The world is moving from products to services. Subscriptions are growing because billions of digital customers prefer access rather than ownership. This means that everything in your company will have to change.
The key ideas of "Subscribed"
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