Super Pumped is an interesting reconstruction of the rise and fall of Uber, the promising startup created from a desire to revolutionise the world of transportation, of things, and of people. The product of a simple idea, by means of a simple, downloadable app, Uber quickly took hold all over the globe. However, Uber's story is far from glorious. The numerous mistakes made by management, the male chauvinist attitude, and the questionable corporate culture, made the company very difficult to work for. An ever-increasing number of scandals led Uber’s founder Travis Kalanick having to step down in 2017, to allow the company to clean up their image and to flourish once again. Told by New York Times reporter Mark Isaac, this compelling tale shows the darker side of success and power. It also provides a few rules of good conduct for entrepreneurs of future generations, on how to safeguard maximum credibility and overriding consensus.