That Will Never Work

Mark Randolph

That Will Never Work

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20min

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That Will Never Work is the story of the most significant steps in the creation of Netflix, as told directly by its co-founder and first CEO, Mark Randolph. From being the startup in 1997 that sent the first DVDs available in the market via post, to the great entertainment company that we know today, with more than 150 million subscribers, the Netflix story is proof that it is possible to revolutionise any sector, with grit and determination, starting from a simple idea, even when it seems as though it will never work.

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Analysis and key concepts

01.

Be wary of lightbulb moments: good ideas don’t just pop up suddenly

02.

Great ideas flow on the drive to work

03.

The initial idea: sending DVDs in the post

04.

Sharing an idea with a good team to develop it in the best possible way

05.

Use other people’s money: the mantra of every business

06.

The Netflix culture: freedom and responsibility come first

07.

The launch of Netflix: an unexpected success that shorted the servers

08.

Finding innovative solutions

09.

Putting your ego aside for the good of the company

10.

New ideas to test right away

11.

You cannot predict the success of an idea because “nobody really knows anything”

12.

The dot.com bubble and the price of success

13.

The realisation of a dream: floating on the stock exchange

14.

Randolph’s rules for success

15.

Quotes

16.

Take-home message

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Many useful tips to:

  • Find out about the different phases of the evolution of the biggest on-demand streaming platform in the world.
  • Learn to think like a startup and become innovative.
  • Understand that every idea has potential, but it is not possible to know at the outset whether or not the idea is a good one.

Mark Randolph is an entrepreneur in Silicon Valley and a consultant and investor, co-founder and the first CEO of Netflix. He has an entrepreneurial career that expands over 40 years, has founded several startups, is mentor to hundreds of young entrepreneurs and invests in many tech companies; recently he co-founded Looker. He speaks at industry events and is a board member of the environmental advocacy group 1% For The Planet and is the chairman of the board of trustees of the National Outdoor Leadership School.

Publishing house:

Little Brown & Co

Year:

2019

Pages:

336

ISBN:

978-1913068073