The 1-Page Marketing Plan

Allan Dib

The 1-Page Marketing Plan

18min

18min

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In The 1-Page Marketing Plan, the author outlines how to improve a company's image while increasing profits by implementing a well-planned and orchestrated marketing strategy. This book presents the three phases that make up a marketing plan, which literally take up a single page. With this book you will discover how to use this strategy to get new customers, avoid the mistake of following the marketing models of large companies, create a personalized marketing strategy, and obtain excellent results on a small budget.

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Analysis and key concepts

01.

The secret of success and ways to use it to grow a company

02.

The most appropriate marketing strategy for a small business and why you should not follow the example of the giants

03.

The "One-page marketing" strategy can be divided into three phases: the "Before" phase

04.

The "during" phase focuses on leads

05.

The "after" phase for the customer

06.

Quotes

07.

Take-home message

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Many useful tips to:

  • Grow your business quickly using a focused marketing strategy.
  • Study the direct response marketing strategy and speed up its implementation in your company.
  • Learn how to gain, meet and retain customers through marketing.

Allan Dib is an entrepreneur, marketing expert and technology specialist. He has set up, developed and sold several companies in various sectors. Business Review Weekly magazine selected his latest success, a telecommunications company, as one of the Australian companies with the highest short-term growth rate. Allan chose to dedicate his life to helping companies find new and innovative ways to leverage technology and marketing to support rapid growth. And as a business trainer, consultant and speaker, Allan shares both his strategies and tactics at conferences around the world.

Publishing house:

Page Two

Year:

2018

Pages:

228

ISBN:

978-1989025017