The 1-Page Marketing Plan
Creating an effective marketing strategy on a tight budget
In The 1-Page Marketing Plan, the author outlines how to improve a company's image while increasing profits by implementing a well-planned and orchestrated marketing strategy. This book presents the three phases that make up a marketing plan, which literally take up a single page. With this book you will discover how to use this strategy to get new customers, avoid the mistake of following the marketing models of large companies, create a personalized marketing strategy, and obtain excellent results on a small budget.
Many useful tips to:
- Grow your business quickly using a focused marketing strategy.
- Study the direct response marketing strategy and speed up its implementation in your company.
- Learn how to gain, meet and retain customers through marketing.
The secret of success and ways to use it to grow a company
Italian economist Vilfredo Federico Damaso Pareto noticed that 20% of the population owned 80% of Italian land. This led to the "Pareto principle", which states that 80% of the consequences result from 20% of the causes. In fact, this principle can also be applied to yourself; if you take 80% of eighty and 20% of twenty, you get, comparatively, 64/4. Thus, if 64% of the consequences are the result of 4% of the causes, it implies that our success is mostly due to 4% of our actions. Therefore, the great secret of successful people is to put emphasis on those 4% of actions that give an advantage. What is the activity that benefits a company the most? Marketing. If your organization improves its marketing strategy, even by 10%, this can lead to exponentially improved final results. You could say that marketing accounts for 20% of the activity that creates 80% of the results. But let's better define what marketing is:
- Marketing is the strategy for making your brand known to the market segment you are focusing on and to encourage its audience to trust you, until they become customers. Promotion, advertising, offers or public relations are some of the tactics that can be used to achieve this. Strategy and tactics are complementary and cannot work without each other.
The key ideas of "The 1-Page Marketing Plan"
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