The 22 Immutable Laws of Marketing
The 22 fundamental laws to create a successful marketing strategy
Everything changes very quickly and companies must deal with constantly evolving fashion trends, customers with ever-changing needs and increasingly tight budgets. Therefore, in today's scenario, it is essential for companies to discover and adopt the basic rules of marketing illustrated in The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. This is an essential guide for entrepreneurs and managers who wish to build a successful customer-centric marketing strategy.
Many useful tips to:
- Help managers and entrepreneurs discover the basics of marketing.
- Discover how to avoid common marketing mistakes and make sure you can compete with the toughest and most difficult rivals.
- Shift your focus from the product to the customer's mind.
Law nr. 1 - The law of leadership: "It's better to be first than it is to be better"
There is a common belief that having the best product is what matters the most. This is false. The prime objective is to create a category you can be first in,... It is much easier to get into a prospect's mind than to convince them you have a better product than the one that got on the market first. This is because people tend to hold on to what they have. They hardly ever change.
Not only do you have to get there first, you must also get there on time.
The law of leadership can be applied to any brand, product or category. The first brand tends to become a generic term for the product. For example, Kleenex for tissues, Velcro, Scotch, Scottex and so on.
The first brand to arrive on the market becomes the leader, and sales often reflect the order of entry into the market. Marketing is a battle of perceptions, and not a battle of products.
The key ideas of "The 22 Immutable Laws of Marketing"
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