The Accidental Creative
What if everything we thought we knew about creativity turned out to be false? Todd Henry has been studying creativity and productivity for many years, and now attempts to dispel the myth that creative people are suddenly struck by enlightenment thanks to their innate talent and abilities. He puts forward the theory that creativity is a more rational and practical process, which requires us to work methodically and to put in the effort. Creativity can, and must, be trained, as this is the only way we will be able to get our work done and achieve great results.