The Accidental Creative

Todd Henry

The Accidental Creative

17min

17min

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What if everything we thought we knew about creativity turned out to be false? Todd Henry has been studying creativity and productivity for many years, and now attempts to dispel the myth that creative people are suddenly struck by enlightenment thanks to their innate talent and abilities. He puts forward the theory that creativity is a more rational and practical process, which requires us to work methodically and to put in the effort. Creativity can, and must, be trained, as this is the only way we will be able to get our work done and achieve great results.

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Analysis and key concepts

01.

We have to be fully aware of the dynamics involved in creative work, and how to use them to our advantage

02.

Three tips to keep in mind before approaching creative work

03.

We have to become familiar with the dynamics of creative work, in order to monitor and improve our performance

04.

The five areas of the creative rhythm: focus, relationships, energy, stimuli, and hours

05.

In order to improve our concentration, we need to follow three steps that address the problem, establish a plan, and help us stick to it

06.

Relationships allow us to combine our creative skills and be brilliant together, so that we can improve and grow

07.

We have to manage our energy and make it our ally in our creative process

08.

Stimuli and information must be functional to the creative process, and support new ideas and projects

09.

Managing our time allows us to stop wasting it and to avoid falling prey to anxiety

10.

Taking advantage of teamwork to unleash our creativity

11.

Overcoming creativity killers: dissonance, fear, and escalating expectations

12.

Quotes

13.

Take-home message

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Many useful tips to:

  • Change our approach to creative work.
  • Become more methodical and organised, and therefore more productive.
  • Unleash our creativity in a natural and effective way.

Todd Henry is a creative development specialist, and teaches managers and organisations how to establish practices that lead to brilliant results in our everyday tasks. He is the founder of Accidental Creative, a company that promotes creativity, and is a speaker at many national and international events. He has written five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and Daily Creative), which all focus on productivity and creativity, and have been translated into over a dozen languages.

Publishing house:

Portfolio

Year:

2013

Pages:

240

ISBN:

978-1591846246