The Alter Ego Effect

Todd Herman

The Alter Ego Effect

14min

14min

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There’s only one person in the way of you untapping your potential: You. There’s also one person who can move you out of the way so you can perform at your peak. That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. In his transformative book, The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, Herman teaches you how to create and control an Alter Ego like the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. 


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Analysis and key concepts

01.

The main problem many athletes, artists and other professionals struggle with is the battle with their inner critic

02.

The secret to overcoming the biggest challenges in sport and in life is to rediscover your inner hero

03.

Creating an alter ego is the key to transforming yourself, to developing your potential and being the best at whatever you choose

04.

The alter ego’s job: to help you discover your superpower and share it with the world

05.

A totem or artefact can be effective prop to help activate your superpower

06.

Quotes

07.

Take-home message

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Many useful tips to:

  • Help you achieve seemingly impossible objectives.
  • Develop the right attitude to become successful, whether you want to become a leader, athlete, or performer.
  • Create an alter ego to help you get exactly what you want.
  • Release your inner hero and harness its potential.


Todd Herman is a toughness and performance coach to professional and Olympic athletes, as well as a leadership and performance advisor to billionaires and hundreds of entrepreneurs. He’s also the creator of the 90 Day Year™, a business achievement program designed for business owners to master the art of execution.

Publishing house:

Harper Business

Year:

2019

Pages:

272

ISBN:

978-0062959737