Do: the first step for a creative who wants to bring an idea to life
Creativity and creative thinking are almost always associated with artistic manifestations such as music or painting, and are seen by many people as something risky, because they cannot be controlled. In reality, creative thinking can be applied to any market sector and in any situation: it is not, in fact, a professional activity, but an attitude, a way of being, of thinking and relating to the rest of the world. Creativity touches and enriches every aspect of life. If we think of personalities of the calibre of Salvador Dalí this is obvious: not only did he paint, but he was a performing artist and a writer, as well as making movies and participating in a series of design exhibits - from jewellery to architecture - all of which earn him the respect of a “Grand Artiste”. He even discovered and helped the career of inventor, Amanda Lear, who worked in a night club and called herself Peki d’Oslo. Following Dali’s advice and changing her name to Lear directly contributed to her success. We all possess an infinite number of creative abilities, and all we need to do is learn how to use them.
The key ideas of "The Art of Creative Thinking"
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