Rod Judkins

The Art of Creative Thinking

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A creative mind grows without aging, it does not allow itself to be influenced by external events, it is always curious, enthusiastic and hungry. From Frida Kahlo, to Salvador Dalì, from Bill Gates to Nikola Tesla, everyone has achieved success thanks to this approach. The Art of Creative Thinking presents anecdotes from the life of the greatest sculptors, painters, thinkers and inventors of all time, to examine the mechanisms of a creative mind and better understand how they can also be applied in everyday life. Creativity, in fact, is not just about art exhibits or artistic events, it is relevant to all aspects of life.

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Analysis and key concepts

01.

Do: the first step for a creative who wants to bring an idea to life

02.

Feeling inadequate helps us to create: it is important to step out of your comfort zone

03.

The cult of the creative genius started with Michelangelo, an artist whose journey would be impossible today

04.

The creative mind looks for imperfections and reacts constructively to negative events

05.

Rivalry can spark the creative mind and help it achieve success

06.

Growing without aging, the secret to all creative minds

07.

Frank Lloyd Wright: an architect who achieved success without following the traditional academic path

08.

The objective of the creative mind is not to have objectives

09.

Creative minds can create because they know how to live in the present and can get into their creative flow

10.

To set creativity free, it is necessary to open the mind and work in an environment with no hierarchies

11.

The creative mind is not a fan of luxury: freeing the physical space serves to work without interference

12.

Transforming struggles into strengths and using your past experiences to help you improve: Frida Kahlo and Howard Schultz

13.

Teaching is a great way to learn

14.

Quotes

15.

Take-home message

01. Do: the first step for a creative who wants to bring an idea to life

Creativity and creative thinking are almost always associated with artistic manifestations such as music or painting, and are seen by many people as something risky, because they cannot be controlled. In reality, creative thinking can be applied to any market sector and in any situation: it is not, in fact, a professional activity, but an attitude, a way of being, of thinking and relating to the rest of the world. Creativity touches and enriches every aspect of life. If we think of personalities of the calibre of Salvador Dalí this is obvious: not only did he paint, but he was a performing artist and a writer, as well as making movies and participating in a series of design exhibits - from jewellery to architecture - all of which earn him the respect of a “Grand Artiste”. He even discovered and helped the career of inventor, Amanda Lear, who worked in a night club and called herself Peki d’Oslo. Following Dali’s advice and changing her name to Lear directly contributed to her success. We all possess an infinite number of creative abilities, and all we need to do is learn how to use them.

02. Feeling inadequate helps us to create: it is important to step out of your comfort zone

03. The cult of the creative genius started with Michelangelo, an artist whose journey would be impossible today

04. The creative mind looks for imperfections and reacts constructively to negative events

05. Rivalry can spark the creative mind and help it achieve success

06. Growing without aging, the secret to all creative minds

07. Frank Lloyd Wright: an architect who achieved success without following the traditional academic path

08. The objective of the creative mind is not to have objectives

09. Creative minds can create because they know how to live in the present and can get into their creative flow

10. To set creativity free, it is necessary to open the mind and work in an environment with no hierarchies

11. The creative mind is not a fan of luxury: freeing the physical space serves to work without interference

12. Transforming struggles into strengths and using your past experiences to help you improve: Frida Kahlo and Howard Schultz

13. Teaching is a great way to learn

14. Quotes

15. Take-home message

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Many useful tips to:

Discover a few anecdotes about the lives of famous artists and personalities.
Get closer to the concept of creative thinking and apply it to your work and daily life.
Discover some tips and techniques to help you unleash your creativity.

The author

Artist and writer Rod Judkins has been painting since his college days, and has held numerous exhibitions of his work. He has taught creative methods and processes at some of the best universities in the world, including Central Saint Martins College, and works as an innovation consultant. In addition to Creative thinking, he has written several other books on creativity and its benefits for individuals and organisations: the most famous of these is Change your mind: 57 ways to unlock your creative self, published in 2018.

Edition

Publishing house:

Coronet

Year:

2016

Pages:

208

ISBN:

978-0399176838