The Barcelona Way

In 2008, Barcelona chose Pep Guardiola as a new coach, a man with a successful past as a player and a captain, but very little experience in the new role assigned to him.

Entrusting one of the most important teams in the world to someone with so little experience seems like a risky choice. Ten years later, the team broke all records, winning numerous titles and cups. But the biggest achievement is the admiration that Barcelona has earned from the rest of the sports world. The club has changed the rules of the game, breaking 150 years of tradition. And only part of this revolution happened on the field. The most important factor in this revolution is culture.

A recent study analyzed several companies, and in particular their way of creating a corporate "culture". Different approaches have emerged, from the "star" model in which elite characters cover important roles, to the "engineering" model, where everything is planned based on statistics and meticulous calculations. One of the models that emerges from the study, however, is commitment. In this model, corporate culture plays the central role.