The Corporate Startup

Dan Toma , Tendayi Viki , Esther Gons

The Corporate Startup

26min

26min

Download offline

Add to library

Buy the book

In a world that is changing increasingly rapidly, the challenge that many large companies face is to develop new products for new markets, while managing their core business. The principles and practices outlined in this book provide a model for businesses to manage this process. Thanks to a proven methodology that applies the principles of the lean business approach, The Corporate Startup aims to help companies to create an ecosystem that feeds innovation while maintaining a successful core business.

read more

read less

0:00
0:00

Analysis and key concepts

01.

The paradox of innovation for “ambidextrous” corporate companies: excelling in both the search for something new and carrying out their consolidated business

02.

The ecosystem of innovation: different product, services and business models that overlap with one another and offer value to the customer that is sustainable and profitable

03.

Innovation thesis: a clear definition of the vision of the company’s future and the strategic objectives of innovation

04.

Manage innovation in a balanced and strategic way by building an innovation portfolio

05.

Moving from ideation to the scalability of ideas through the innovation framework

06.

Accounting for innovation: the indicators and metrics to be considered to monitor the progress of innovation activities in the company

07.

The first step towards innovation practice: creating and selecting new ideas

08.

Testing ideas and verifying their feasibility on the market: the importance of experimenting with “earlyvangelists”

09.

Scaling ideas: the three growth engines to enter the mass market and exploit a successful business model

10.

Renewing ideas: how to learn to navigate from one competitive advantage to another

11.

Quotes

12.

Take-home message

Unlock this and thousands more with 4books Premium!

You'll have 7 days free, and if you're not satisfied after 30 days, you can get your money back.

Many useful tips to:

  • Develop an ecosystem of innovation within established companies.
  • Enable companies to develop new products for new markets, while continuing to manage their core business.
  • Implement startup practices in corporate companies.

Dan Toma is a leader of the business community in Europe. He has an MBA, has taught university courses and collaborated with Hi-Tech startups around the world. A great supporter of the ecosystem approach to innovation, he has also worked with government bodies in Asia and Europe, helping to develop innovation ecosystems and national innovation strategies.

Tendayi Viki is the founder of Benneli Jacobs, a strategy and innovation consultancy that helps companies develop internal ecosystems to innovate in the same way as startups. He has a PhD in Psychology and an MBA. He has worked as a consultant, speaker and trainer for several companies and co-designed Pearson’s Product Lifecycle, an innovation framework that won the Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York. He is also a contributor to Forbes Magazine.

Esther Gons is co-founder of NEXT.amsterdam, which assists startups from concept stage the working business model, and has mentored over 100 startups. She developed the entrepreneurship course for the Communication Multimedia and Design program at the University of Applied Sciences in Amsterdam. She is an international speaker and helped bring the lean startup movement to the Netherlands.

Publishing house:

Management Impact

Year:

2019

Pages:

300

ISBN:

978-9462763074