The Creative Curve

Allen Gannett

The Creative Curve



Download offline

Add to library

Buy the book

Is creativity something we can learn? To answer that question, Allen Gannett interviewed many successful creatives, in different environments, and he found that the creativity myth that upholds creativity as a superpower only held by a chosen few, is exactly that, a myth. Creative people are successful by following models and processes which help them turn their innovative ideas into reality. These patterns are based on the concept of the creative curve, a graph that displays the evolution of a new idea, from its very beginning to its peak, and then back down again. Gannett’s book, The Creative Curve, allows us to take us a closer look at this curve and its laws, which in practical terms, shows us that we need to have the right idea at the right time, because creativity is, above all, a matter of timing. 

read more

read less


Analysis and key concepts


How the myth of the creative genius has evolved from the ancient Greeks to this modern age


Creativity is the ability to do something innovative and valuable, a skill that can be learned and mastered with practice


A creative genius becomes such when their ideas are welcomed by the masses


The creative curve represents the path of an innovative product and reminds us that the success of a new idea depends on the right balance between familiarity and novelty


Being avid users of a material allows us to develop the necessary sensitivity to understand where our idea is on the creative curve


Imitation reminds us that the success of a new idea is based on repetition of an existing model, with added original elements


Creative communities are essential because creating is a team sport


Every idea is the fruit of a process of well planned and articulated repetition




Take-home message

Unlock this and thousands more with 4books Premium!

You'll have 7 days free, and if you're not satisfied after 30 days, you can get your money back.

Many useful tips to:

  • Understand the path of new ideas via the creative curve, and learn to apply its principles.
  • Learn the four patterns used by creatives to turn their ideas into big scale successes.
  • Learn to balance familiarity and innovation to release the right idea at the right time.

Allen Gannett is the founder and CEO of TrackMaven, a data analysis and marketing platform, used by multinationals such as General Electric, Microsoft, and Marriott. He works with Fast Company, writing articles on the connection between science and art in the digital era. He is a tech investor and was co-founder of Acceleprise Ventures, a startup accelerator.

Publishing house:

Ebury Press