Home The Creative Thinking Handbook

Learn the key ideas of the book by Chris Griffiths , Melina Costi

The Creative Thinking Handbook

How to resolve problems using creative thinking

Most companies recognise that to survive in the business world, you need creativity: we have to be ready to deal with unforeseen problems. Even so, most companies aren’t able to integrate creativity into their daily habits. But what is creativity, really? In The Creative Thinking Handbook, Chris Griffiths shows us how to cultivate creativity, starting with the way we think.

The Creative Thinking Handbook
Read in 12 min.
Listen in 15 min.

Many useful tips to:

  • Help those who want to learn how the creative process works.
  • Learn to unlock the creativity that resides within all of us.
  • Make creativity a part of your everyday life and your work.

The author of the book:

Chris Griffiths is an expert on the use of innovation processes and Mind-Mapping. He is founder and CEO of OpenGenius, a company that offers business training, consulting and products. Among the books that he has written are “Mind Maps for Business” and “Grasp the Solution”.

Melina Costi is a professional writer, with experience in the Marketing Management sector. She has co-written several books with Chris Griffiths, among which titles are “The Positive Leader” and “Grasp the Solution”.

IDEA CHIAVE 1/6

Why is creativity important?

Until a few years ago, knowledge was something that allowed a company to become the leader in its sector. Knowledge, research, training and experience were the characteristics that gave companies an advantage over their competitors. This is no longer the case.

Of course, information and knowledge are still very important factors for any business, but they are not enough to guarantee its survival, let alone to deliver a dominant market position.

As well as having the knowledge, we need to be able to adapt and to evolve, responding to the continuous changes and unexpected events that crop up, both as a company and as individuals. Our success depends on what we are able to create.

If we take a look back over the last thirty years, we can see countless examples of companies that at one time seemed to be untouchable (think about Blockbuster and Blackberry), but which became the victims of change, because they didn’t recognise, or they weren’t able to respond to, the changes in their markets.

Navigating certain changes requires creativity, an innate ability that each one of us possesses. Just think about when we were children, capable of inventing worlds and making up stories. While growing up, however, we lose the habit of thinking outside the box. From school to work, we are taught to conform and to believe that there is always only one right answer, just one single way to deal with a problem.

We often talk about creativity and innovation as though they were the same thing, when they are in fact, two different things. Creativity is the process of finding new solutions, while innovation is the result of the unison of creativity and logic, which enables our ideas to become something concrete.

Creativity exists within us all, we just need to learn to bring it back to the surface.

  

The key ideas of "The Creative Thinking Handbook"

01.
Why is creativity important?
02.
Why it is important to reflect on how we think
03.
How to find the best solutions
04.
Why it is important to make creativity part of our everyday lives
05.
Quotes
06.
Take-home message
 
 
preview.img

Try 4books Premium for free!