The E-Myth Revisited

Many small businesses do not survive beyond their first year, and one might think that this happens because the owner doesn’t work hard enough, but the main problem is not that small business owners are in any way lazy, in fact they are usually relentless, but that they are not spending their energy in the right areas. This book is not a manual about how to build a successful business, but is rather focused on the idea that the business is based upon, the idea that business owners feel is worth working for and for which they believe there is a market. In other words, if you are starting a small business and you want it to be successful, the first thing you need to do is examine the key concepts that your business is going to be based on:

1. The E-Myth, i.e. the "entrepreneurial myth" is the reason why most businesses fail. According to this myth, small businesses are started by entrepreneurs who risk capital to make a profit. This myth is false, and realising that is the first step towards building a successful business.
2. Embrace the idea of the turnkey revolution, which is radically changing the way businesses are started around the world.
3. At the basis of this new revolution is the Business Development Process, thanks to which any entrepreneurial enterprise can be made efficient.
4. The business development process can be integrated and applied systematically, incorporating turnkey revolution concepts into any small business to produce predictable results.