Before creating a company, we first need to understand our customers and their problem, in order to find our Product-Market Fit
Making a company work requires many different skills, which CEOs often do not have in the beginning stages. Matt Mochary believes the first thing we need to do is understand why the company was created, and proposes that there is only one valid reason: the desire to understand the customer's need, and satisfy that need by offering the right services and products.
It is essential to find our Product-Market Fit (or PMF), a value that determines to what extent our product is able to meet the needs of a specific market.
This is the starting point for all future steps. Based on personal experience in his company and during his time coaching managers, Mochary has drawn up a series of instructions on starting a business, as well as managing individual habits, group habits, infrastructure, collaboration, and processes, and gives practical advice on what to do as a CEO.
Mochary covers several areas, from effective team building, to the importance of successfully meeting daily targets, and measuring energy levels against well-being and collaboration. The risk of error is high, not least because events tend to unfold rapidly after the startup of a company, and founders often feel they do not have enough time to learn. On the other hand, taking time to learn allows for the best chance of success.
The key ideas of "The Great CEO Within"
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