Learn the key ideas of the book by Matt Watkinson

The Grid

The decision-making tool for any business (including yours)

In The Grid, the author provides us with a “grid” that can be used to help us analyze our business and the strategy we follow. In this book, you’ll find valuable advice that will help you make better decisions through the evaluation of your product or service, reflect on future changes, the impact these might have on your company and how to turn these changes to our favor. It is a guide for entrepreneurs who want to give a complete overhaul to their business. 

The Grid
Read in 22 min.
Listen in 28 min.

Many useful tips to:

  • Use “the grid” to make the best decisions for your business.
  • Use “the grid” regardless of whether you are a startup or an existing business.
  • Meticulously analyze your business and strategy.

The author of the book:

Matt Watkinson is an internationally renowned author, public speaker and consultant. He has been cited  and interviewed by the most important research companies of the world, and he has also been invited to speak to industry leaders from all over the globe. His first book, The Ten Principles Behind Great Customer Experiences, has been selected as the CMI Management Book of the Year 2014.


How to construct a grid that will help you make the decisions that will lead your business to success?

Any business is made up of closely interconnected elements, therefore considering only the. single  parts, without keeping in mind the bigger picture, can lead us to erratic decisions and evaluations

The grid is a tool that helps you make decisions, regardless of the type of business that you are running or its size. It helps you think in wholes, and understand what is changing and why.

There are three things that are behind the success of every business:

  1. Desirability: your product/service has to be appealing.
  2. Profitability: your product/service has to be profitable.
  3. Longevity: your product/service must be able to stay on the market for a long time.

These three goals are interdependent and they are influenced by the changes that are constantly taking place.

In the world of business these changes are usually related to:

  1. What customers want and how their behaviour might change.
  2. The way the market conditions change.
  3. How the organization of your business changes.

By representing this data on a grid we end up with the three objectives on the horizontal axis and the three changes on the vertical axis. The areas that converge form nine boxes, which are interconnected and interrelated.

When taking a closer look at the three objectives, the following can be said:

DESIRABILITY is determined by:

  1. The wants and needs of the customer.
  2. The rivalry we face in the market.
  3. The offerings created by our company.

PROFITABILITY is determined by:

  1. The revenues from our products or services.
  2. The bargaining power we have over our suppliers and clients.
  3. The costs incurred by our organization.

LONGEVITY is determined by:

  1. The customer base, which is crucial for any business.
  2. Imitability: the easier it is to imitate a product, the harsher will be the rivalry, and the shorter the product´s life will be on the market.
  3. Adaptability: the more a company is capable to adapt, the more chances it will have to resist on the market.

Each box of the grid matters. Ignoring or neglecting any of these elements will jeopardize the success of any business. Making the right decisions means keeping these nine elements balanced.



The key ideas of "The Grid"

How to construct a grid that will help you make the decisions that will lead your business to success?
How to use the grid to make the right decisions
The Needs and Wants box
The rivalry box
The offerings box
Revenue box
Bargaining power box
Costs box
Customer base box
Imitability box
Adaptability box
The purpose of the grid
Take-home message

Try 4books Premium for free!