The Imagination Machine

Martin Reeves, Jack Fuller

The Imagination Machine

16min

16min

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The Imagination Machine is intended as a practical guide to train the imagination. With a series of explanations and exercises, the authors Reeves and Fuller recount the different aspects of the imagination to dispel the common myth that imagination is associated with dreams. Imagination originates in the human brain, but if it is channeled within a mental model, it can provide great personal and collective satisfaction. In fact, learning how to stimulate the imagination is essential if leaders of companies, whether large or small, are to conquer and maintain the advantage over the rest of their market. A company benefits greatly from the imaginative ability of its employees, which amongst other things, guarantees the long term success and growth of the business. Firstly, however, a company must teach its employees how to train their imaginations.

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Analysis and key concepts

01.

In order to define imagination, we should understand what it is not

02.

Understanding how imagination works and making the most of it

03.

So how do we create the initial spark?

04.

The future of human intelligence and its relationship with AI

05.

To become a good leader, learn to exercise your imagination

06.

Quotes

07.

Take-home message

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Many useful tips to:

  • Understand exactly how imagination works in the human mind.
  • Learn about the difference between imagination and thought, imagination and dreams.
  • Improve your leadership skills through the power of imagination.

Martin Reeves is Chairman of the BCG Henderson Institute (Boston Consulting Group), a business strategy and management company. He has led a broad range of strategy assignments in the Financial Institutions, Consumer Goods, Industrial Goods and Health Care sectors, and has particular expertise in the areas of adaptive strategy, strategy for multi business systems, sustainability strategies, ecosystem strategies, collective learning and innovation, corporate vitality and trust. A regular public speaker and a repeat TED presenter, Martin is co-author of The Imagination Machine and Your Strategy Needs a Strategy.

Jack Fuller is the founder of Casati Health, a company reimagining mental and physical health care. He has a doctorate in theology from the University of Oxford, where he studied on a Rhodes Scholarship, and a degree in neuroscience from the University of Melbourne. Fuller has contributed to studies on mind maps and the link between brain, behaviour and evolution. As a project manager at the Boston Consulting Group in New York, and a member of the BCG Henderson Institute, he has been heavily involved in imagination, goals, strategies and transformation. He works as a consultant for brand strategy, Customer Journey Mapping, and product innovation.

Publishing house:

Harvard Business Review Press

Year:

2021

Pages:

224

ISBN:

978-1647820862