The Innovation Workout

Lucy Gower

Lucy Gower

The Innovation Workout

18min

18min

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The Innovation Workout is structured just like a training session, and can either be read from beginning to end, or by skipping chapters and reading only the parts that are most interesting for our own specific needs. Written in simple, direct language, this book takes the reader step by step through the principles, problems, and opportunities that innovation brings. Lucy Gower suggests a series of actions we can all put into practice, in order to develop a successful innovation plan. After taking a pre-workout test to identify our weaknesses and strengths, we are then provided with all the necessary steps, which are organised into a tried and tested sequence. The 10-step improvement plan gives us everything we need to know to learn how to tap into our potential and become an expert innovator.

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Analysis and key concepts

01.

If we want to make big changes in our life, we need to completely disrupt our plans and strategies

02.

We should start by identifying our customers and our purpose in life: our innovations will only work if we have a clear idea of these two factors

03.

Today's market must predict tomorrow's trends, so we need be able to spot trends well in advance

04.

How to develop our creative skills by expanding our experience, and connecting all ideas

05.

Another useful exercise is to practice different techniques to generate new and original solutions to problems

06.

We should filter and select only the best ideas: the likelihood of success is a factor, as is the ability to say no to weaker ideas

07.

Conducting a pilot project helps us refine the idea before launching it on the market

08.

Being a good innovator requires a wide range of skills

09.

Quotes

10.

Take-home message

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Many useful tips to:

  • Boost our self-confidence, and develop our creativity and innovative spirit.
  • Look optimistically to the future of our professional and personal life.
  • Learn to create opportunities in our daily work, in order to interact with customers.

Lucy Gower is a coach who specialises in training people to think creatively and innovatively. She is the author of bestselling books, such as The Innovation Workout, and an international speaker, and is also a dedicated charity worker. In 2018, she created Lucidity Network, a professional development network, which combines live meetings, online conferences, and access to a community that supports members in achieving their goals.

Publishing house:

Pearson

Year:

2015

Pages:

321

ISBN:

978-1292085012