This book begins during the hiatus that Rick Ross, like everyone else, was forced to take in the early months of 2020, due to the Covid-19 pandemic. One of the rapper's main sources of income is concerts and live shows, which naturally ground to a complete halt during this time.
As well as being a well known artist, Rick Ross is also a successful entrepreneur: he owns a record label, has written a bestselling book, rents out his house for film shoots, and owns brands and properties in the industries of fast food, snacks, cannabis, wine and spirits, beard and hair products for men, and much more. That said, in 2020, his goal to increase his economic wealth even further was severely affected.
However, he soon realised that, as far as he was concerned, the pandemic could turn out to be an opportunity. So, he took refuge in his huge estate, The Promise Land, and reflected on how he had recently begun to spend the majority of his time on making money, reaching 100 million in sales, meanwhile however, he was working way too hard, and at the expense of everything else. It has to be said that he had really enjoyed the ride, but he had also given up a lot. Before the pandemic, he had tunnel vision, and was totally focused on one single goal, but this mindset is often a double-edged sword: on the one hand, it is often the fastest way to get what we want and remove any distractions, but it also makes us lose sight of the important things in life.
While it is great to have objectives, there are other things that are equally important, such as our health, children, and friends. So, we need to avoid getting trapped in our own one track mind, by finding a balance between focussing on our goals, and maintaining our peripheral vision, which allows us to enjoy the important things along the way.
When we are forced into taking a break, such as happened during the pandemic, it can give us the chance to take a step back, and realise that different situations require different approaches. It is crucial that we keep an eye on the bigger picture, and adapt our plans and priorities to the changing circumstances. As Bruce Lee used to say, sometimes we have to be like water, which flows freely, shapelessly, and which immediately adapts to the shape of the container it is poured into.
