The Perils of Perception

Bobby Duffy

The Perils of Perception

19min

19min

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What is the obesity rate in your country? Do you consume too much sugar? How many immigrants are there in Italy? It might be surprising to you, but the answers to these questions might be very different to what you think. The Perils of Perception tackles some of the mechanisms that lead us to having such a distorted perception of the world around us, and explains how mass media, companies and politicians exploit these mechanisms to manipulate public opinion in their favor. In the era of fake news, in a world defined by post-truth, there is nothing more important than distinguishing between what’s real and what is just presented as such.

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Analysis and key concepts

01.

Are we surrounded by perils, or is our perception wrong?

02.

What data do we rely on when judging a healthy lifestyle or the health of the community we live in?

03.

The misperceptions borne of taboos

04.

Our mind focuses too much on the short-term effects while ignoring the future

05.

Immigration and religion: the topics that can trigger emotional responses and attitudes

06.

The power of mass media and our perception of danger

07.

The perception of politics conditioned by our beliefs and the information we are fed

08.

Brexit and Trump: wishful and wrongful thinking

09.

Data analysis that can show us how reality is manipulated

10.

Analyze social compromise and the state of poverty

11.

Why Italy is a nation that is usually wrong and how to manage its misperceptions

12.

Quotes

13.

Take-home message

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Many useful tips to:

  • Realize that our perception of many topics does not line up with reality.
  • Understand the cognitive tricks that make us fall into mistaken ways of thinking.
  • Have a bit more optimistic picture of the future (and the present), thanks to the understanding that not everything that is sold as a tragedy is true.

Bobby Duffy is the CEO of Ipsos MORI Social Research Institute and global director of Ipsos Social Research Institute, whose specialty is market research. There he spent years carrying out statistical analysis, mostly on public opinion and media exposure. He often participates in conferences, both as a speaker and a commentator, and he’s been invited to numerous TV shows. Duffy has written articles for media, including The Guardian, The Sunday Times, The Wall Street Journal and The Huffington Post.

Publishing house:

Atlantic Books

Year:

2019

Pages:

320

ISBN:

978-1786494580