The Personal MBA

Josh Kaufman

The Personal MBA



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To be successful in the business world, you need an experimental mindset and continuous training. In The Personal MBA: Master the Art of Business, Josh Kaufman provides a clear and essential explanation of all the components that make up a business. They range from the basics of entrepreneurship and product development, to value creation, sales and marketing, accounting, finance and productivity. In addition, topics related to communication, psychology, leadership, and performance measurement of complex systems are also addressed, to allow the reader to have a complete picture and create their own  successful business.

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Analysis and key concepts


The first unwritten rule of business is that you never stop learning


Before starting a business, it is important to understand what people want and what they need


You can use a simple checklist to determine whether a product or service is ready to become a commercial venture


Creating value is not enough: it is essential that you attract the potential client’s attention and build the right demand for your product or service


A successful business earns the trust of its potential clients and helps them understand why it is worth spending their money for their particular product or service


Understanding how people get their information and how they decide what to do is essential if you are hoping to build a successful business


Scarcity and novelty are two key components to help move a customer towards making a purchase


A business is a complex system in which different forces intervene, such as finance markets and companies, which are also part of other complex systems




Take-home message

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Many useful tips to:

  • Understand how the business world works
  • Start a new business or improve an existing one.
  • Learn to use certain key competences linked to the business world to achieve your personal objectives.

Josh Kaufman is a bestselling author who specialises in business, entrepreneurship, skills acquisition, productivity and creativity. His multidisciplinary approach has helped millions of readers around the world become entrepreneurs. Among his publications are: The Personal MBA: Master the Art of Business, The First 20 Hours: How to Learn Anything… Fast! and How to Fight a Hydra: Face Your Fears, Pursue Your Ambitions, and Become the Hero You Are Destined to Be. In 2013, Forbes named among the 100 Best Websites for Entrepreneurs.

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