The Power of Moments

C. Heath, D. Heath

The Power of Moments

20min

20min

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There are decisive moments throughout our lives, memorable experiences that have the power to change our life. These moments can arrive by chance, but what if we knew how to create them? Some experiments have demonstrated how our brain remembers only moments, within an experience, that have made a difference, that have changed our lives. In The Power of Moments we will find examples of people who have "taken control" of their lives to change it for the better.

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Analysis and key concepts

01.

Where do decisive moments come from

02.

Learning to think ‘in moments’ and to recognise what to remember

03.

Creating super moments

04.

Creating memorable moments by breaking the script

05.

Trip over the truth to find solutions

06.

Stretch for insight

07.

Recognising others’ work to create moments of pride

08.

Multiply meaningful milestones to reach success

09.

Practice courage to be ready to act

10.

Create a shared meaning to create decisive moments

11.

Creating deeper ties within a team

12.

Find a way to make moments matter

13.

Quotes

14.

Take-home message

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Many useful tips to:

  • Transform your business from a regular no-complaints service into something extraordinary.
  • Step out of your comfort zone and discover your potential.
  • Never miss a moment and turn each one into an opportunity.

Chip Heath is a professor of Organisational Behaviour at Stanford Graduate School of Business.He has helped more than 450 start-ups to hone their company strategy and their message. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University's CASE Center, which supports businesses that campaign for social good. He lives in Durham, North Carolina. Their books are bestsellers: they have sold more than two million copies worldwide and have been translated into thirty-three languages.

Publishing house:

Simon & Schuster

Year:

2017

Pages:

320

ISBN:

978-1501147760