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The Presentation Secrets of Steve Jobs

Carmine Gallo

The Presentation Secrets of Steve Jobs

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The ability to communicate one’s ideas, values and faith in a product is not a gift we’re all simply born with, but as The Presentation Secrets of Steve Jobs, suggests, by watching those who do it best, we can definitely learn. Personal drive, together with some serious preparation, will enable you to communicate effectively, make yourself understood and earn the audience’s appreciation, without the risk of boring a single member of your audience.

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Analysis and key concepts

01.

Stories are the key component in effective communication

02.

Choose what to communicate: passion is the starting point, because it has an impact on the brain

03.

Storytelling: MRI shows that storytelling stimulates and activates the brain

04.

To speak naturally in public requires great preparation: practicing and rehearsing your speech in all its details is essential

05.

The novelty effect and emotions help the brain to memorise information

06.

The ideal duration of a presentation is 18 minutes: any cognitive load beyond this threshold creates anxiety

07.

Information is remembered more easily if it is transmitted in a multi-sensory way

08.

Quotes

09.

Take-home message

01. Stories are the key component in effective communication

People like Steve Jobs and like the speakers featured in TED Talks (TED standing for Technology, Entertainment and Design) have become the point of reference de rigueur for anyone wanting to learn to communicate effectively: these speakers are capable of changing the way people see the world with one brief presentation (in an average time of just fifteen minutes). Translated into 90 languages and with millions of views, TED Talks contribute to a global spread of knowledge in every discipline, from arts to economics, from health to technology, from science to current social issues.

Looking at them as a whole, it is clear from the TED Talks that the key component of effective communication is the ability to tell stories, and it is evident that they all comprise three must-have ingredients: they are "touching", that is, capable of striking an emotional chord; they are innovative, so they teach you something new; and finally, they make an ever-lasting impression, meaning they are really and truly memorable.

02. Choose what to communicate: passion is the starting point, because it has an impact on the brain

03. Storytelling: MRI shows that storytelling stimulates and activates the brain

04. To speak naturally in public requires great preparation: practicing and rehearsing your speech in all its details is essential

05. The novelty effect and emotions help the brain to memorise information

06. The ideal duration of a presentation is 18 minutes: any cognitive load beyond this threshold creates anxiety

07. Information is remembered more easily if it is transmitted in a multi-sensory way

08. Quotes

09. Take-home message

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Many useful tips to:

  • Find out which of the brain’s mechanisms are involved in communication.
  • Learn to structure a short and effective speech.
  • Master the technique of “story telling” and use it to share your ideas.

Carmine Gallo is a journalist and communications expert, he has collaborated with CNN and CBS and has been a communications consultant for some of the largest companies in the world (Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer). He is the author of the bestsellers Being Steve Jobs (2010) and Thinking Like Steve Jobs (2011). As a successful speaker, Gallo teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands, and inspire change. He writes for Forbes.com and Inc.com. Gallo is also an instructor in the office of executive education at the Harvard University School of Design.

Publishing house:

McGraw-Hill

Year:

2016

Pages:

272

ISBN:

978-1259835889