The Presentation Secrets of Steve Jobs
Master the art of communication and engage the public
The ability to communicate one’s ideas, values and faith in a product is not a gift we’re all simply born with, but as The Presentation Secrets of Steve Jobs, suggests, by watching those who do it best, we can definitely learn. Personal drive, together with some serious preparation, will enable you to communicate effectively, make yourself understood and earn the audience’s appreciation, without the risk of boring a single member of your audience.
Many useful tips to:
- Find out which of the brain’s mechanisms are involved in communication.
- Learn to structure a short and effective speech.
- Master the technique of “story telling” and use it to share your ideas.
Stories are the key component in effective communication
People like Steve Jobs and like the speakers featured in TED Talks (TED standing for Technology, Entertainment and Design) have become the point of reference de rigueur for anyone wanting to learn to communicate effectively: these speakers are capable of changing the way people see the world with one brief presentation (in an average time of just fifteen minutes). Translated into 90 languages and with millions of views, TED Talks contribute to a global spread of knowledge in every discipline, from arts to economics, from health to technology, from science to current social issues.
Looking at them as a whole, it is clear from the TED Talks that the key component of effective communication is the ability to tell stories, and it is evident that they all comprise three must-have ingredients: they are "touching", that is, capable of striking an emotional chord; they are innovative, so they teach you something new; and finally, they make an ever-lasting impression, meaning they are really and truly memorable.
The key ideas of "The Presentation Secrets of Steve Jobs"
Try 4books Premium for free!