The Price of Tomorrow

Jeff Booth

The Price of Tomorrow



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The current global economic system, based as it is, on inflation, is no longer suited to the pace of technological progress, and must be completely redefined. Economic policy is the same as it has always been, but technological progress on the web, and in the energy, artificial intelligence and automation sectors are pushing towards deflation. More efficiency means lower costs, and lower costs mean lower prices. In today's system, the growth of the economy is artificially financed by the creation of huge amounts of debt, which, at some point, will become unsustainable. To open our eyes and get us thinking about strategies to avoid such a collapse, Jeff Booth wrote The Price of Tomorrow. Why Deflation is the Key to an Abundant Future, in the hope that asking the right questions will lead to finding the right solutions.

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Analysis and key concepts


The current global economic system is based on inflation and is no longer adequate for today’s technological advances and must be revised


In the current system, economic growth is artificially financed by the creation of enormous amounts of debt, which is in danger of becoming unstable, and bringing the entire system to its knees


Economic policy continues to favour inflation, but the online world is pushing towards deflation


The energy sector, the development of artificial intelligence and automation are all pushing towards deflation, and they will also be the cause of unprecedented unemployment


Since the level of debt will become unsustainable, and the push towards deflation unstoppable, the only solution will be to welcome it and adjust the system accordingly




Take-home message

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Many useful tips to:

  • Help you understand why the current inflation model is unsustainable.
  • Explain why increasing world debt could be catastrophic.
  • Highlight the fact that technological progress is pushing towards deflation.
  • Lay the foundations for a new economic system.

Jeff Booth is a US entrepreneur, visionary tech leader, author, and strategy consultant. He founded BuildDirect, a technology company that aims to simplify the construction industry, and for nearly two decades, led it through the dot-com crash, the 2008 financial crisis, and many waves of innovation and technological disruption. Booth has been featured multiple times in Forbes, TechCrunch, The Globe, Daily Mail, Entrepreneur, Bloomberg, TIME, and The Wall Street Journal. In 2015, he was named “Personality of the Year” by the BC Technology Industry Association, and in 2016, Goldman Sachs named him among the 100 Most Intriguing Entrepreneurs in the World.

Publishing house:

Stanley Press