As its name implies, this book presents a system designed to create profitable content. When applied, sales follow naturally, allowing your messages to be more compelling and creating a relationship of trust with your audience, who will see you as an expert in your field. When it comes to content and sales, we can divide entrepreneurs into two camps:
- The first camp - is convinced that in order to sell, it is enough to upload an image or a call to action in a post, or to insert a link to their online store page. Bad news: 96% of website visitors are not ready to buy. Content is a tool designed to attract new readers, in order to provide precisely the answers they are looking for at that moment. Having a knowledge of the funnel concept is important to understand the different characteristics of the people who engage with your brand at any given time, as well as to create an adequate and accurate content map. If you belong to this first camp, convinced that sales-generating content is a link to your sales page or an image of your offer, you will soon change your mind.
- The second camp - separates content from sales. For those who belong to this group, the goal of the content is to create more traffic, while that of sales is to sell more or to attract more customers. There is nothing wrong with having thousands of monthly visits to our website, but it is useless if you cannot monetize them. Content alone is not a great help to your brand, as you can create a large amount of traffic and not earn anything if this traffic does not include the users who want to buy from your store. The best way to do this is to turn the readers of a website into subscribers of a mailing list, because the larger the mailing list, the more sales you will make.
