Learn the key ideas of the book by Eric Ries

The Startup Way

Entrepreneurship: transforming culture for a long-term growth

In his book, Eric Ries offers companies five basic principles to avoid slowing down and becoming bureaucratic after the startup phase. He reveals that in order to achieve this, it is necessary to create internal micro-units that have the possibility to grow until they become true sections of the company. In The Startup Way we will find guidelines on how to create a new way of evaluating organizations and leadership, which can be the basis of growth and innovation, to try and keep up with the future.

The Startup Way
Read in 21 min.
Listen in 27 min.

Many useful tips to:

  • Review with the "startup method" your own ideas about organizations and leadership.
  • Know how to maximize the entrepreneurial side of your employees.
  • Keep up with the times and go from simple changes to continuous transformation in your business.

The author of the book:

Eric Ries is a young entrepreneur and world famous speaker. He was one of the founders of the social network and virtual world IMVU and the author of “Startup Lessons Learned”; he also writes a blog that is very popular in the United States. From his many experiences, and from his mistakes, he developed a methodology known as Lean Startup, which marked the beginning of a movement that spread throughout the world. He is currently a startup consultant for big companies and venture capital firms.


The Five Principles of The Startup Method

In the wake of the great success of The Lean Startup Method book, companies have begun to wonder if they can use the same Lean Startup Method techniques to keep their organizations from slowing down and becoming bureaucratic as they grow.

The author has therefore devised a series of principles that can be applied after the launch phase of a company, combining the rigor of general management with the strongly repetitive nature of startups.

The five basic principles of The Startup Method are:

  • Continuous innovation: long-term growth needs a method to constantly find innovations, drawing from creativity and talent at every level of the company.
  • Startup as Atomic Unit of Work: in order to create continuous cycles of innovation, companies must have teams dedicated to experimenting and research. These teams are like internal startups and need different organizational structures to differentiate them.
  • The missing function : the management of startups within a business ecosystem can bewilder a traditional system. Most companies do not cover this fundamental role in their organizational system, entrepreneurial spirit, which is as vital as marketing, finance and other traditional sectors.
  • The second founding: deeply transforming a business structure is somewhat like re-launching it.
  • Continuous transformation: all this requires the development of a new skill: the ability to rewrite the company's DNA in response to new and different challenges. Once the transformation has been implemented, it is worth moving forward.

This does not mean that each and every team has to reorganize itself according to the principles of the startup or that each employee is going to magically start working like an entrepreneur.

The goal is to ensure that the team works reliably and that all employees have the opportunity to act in an entrepreneurial way.

At the same time, managers must become experts in entrepreneurial management to guide the team more successfully.


The key ideas of "The Startup Way"

The Five Principles of The Startup Method
Respect the past, invent the future: how to create a modern company
The missing role in big business: entrepreneurial spirit
Successful management as a result of a startup mindset
Lessons from the “Lean Startup Method”
The 21st century and the entrepreneurial management system
The "Startup method" fundamentals:
Phase one: the beginning of transformation
Phase two: growth
Phase three: adopt the management culture
How to avoid standstills in order to continue evolving
The Startup Method within policies
The future and innovative companies
Take-home message

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