The Startup Way

Eric Ries

The Startup Way

27min

27min

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In his book, Eric Ries offers companies five basic principles to avoid slowing down and becoming bureaucratic after the startup phase. He reveals that in order to achieve this, it is necessary to create internal micro-units that have the possibility to grow until they become true sections of the company. In The Startup Way we will find guidelines on how to create a new way of evaluating organizations and leadership, which can be the basis of growth and innovation, to try and keep up with the future.

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Analysis and key concepts

01.

The Five Principles of The Startup Method

02.

Respect the past, invent the future: how to create a modern company

03.

The missing role in big business: entrepreneurial spirit

04.

Successful management as a result of a startup mindset

05.

Lessons from the “Lean Startup Method”

06.

The 21st century and the entrepreneurial management system

07.

The "Startup method" fundamentals:

08.

Phase one: the beginning of transformation

09.

Phase two: growth

10.

Phase three: adopt the management culture

11.

How to avoid standstills in order to continue evolving

12.

The Startup Method within policies

13.

The future and innovative companies

14.

Quotes

15.

Take-home message

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Many useful tips to:

  • Review with the "startup method" your own ideas about organizations and leadership.
  • Know how to maximize the entrepreneurial side of your employees.
  • Keep up with the times and go from simple changes to continuous transformation in your business.

Eric Ries is a young entrepreneur and world famous speaker. He was one of the founders of the social network and virtual world IMVU and the author of “Startup Lessons Learned”; he also writes a blog that is very popular in the United States. From his many experiences, and from his mistakes, he developed a methodology known as Lean Startup, which marked the beginning of a movement that spread throughout the world. He is currently a startup consultant for big companies and venture capital firms.

Publishing house:

Penguin

Year:

2017

Pages:

400

ISBN:

978-1524762391