The Ultimate Sales Letter

Dan S. Kennedy

The Ultimate Sales Letter

24min

24min

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What are the secrets to creating truly effective sales communication? Are there any tricks for increasing both sales and clients that we can employ using words? The master of persuasive writing, Dan S. Kennedy, brings together decades of copywriting experience in his latest volume, The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales, in which he explains how to easily create an irresistible and incisive sales letter, even without any previous writing experience.

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Analysis and key concepts

01.

Words are powerful tools to increase sales

02.

The secret to a successful sales letter lies in what you do before you write it

03.

There are a few tricks to make sure our sales letter is received and read

04.

Effective sales letters use special techniques to reveal the price and push sales

05.

The perfect sales letter is a combination of all your accrued information and is the result of several adjustments

06.

Before printing and sending our sales letter the final test is vital

07.

Quotes

08.

Take-home message

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Many useful tips to:

  • Discover the secret to really effective sales letters.
  • Learn to write both online and offline sales letters even if you are a novice.
  • Understand how to use persuasive texts to find new clients and boost sales.

Dan S. Kennedy is a marketing legend; they call him the “millionaire maker”, because he has led countless companies from zero to achieving remarkable success. His greatest passion is helping small entrepreneurs and the self-employed, who he calls the invisible heroes of the economy. An advocate of direct response marketing, Kennedy has been giving talks and workshops with other “stars” of the business world for over forty years. In addition to being a serial consultant and entrepreneur, he has written over twenty successful books on entrepreneurship and marketing.

Publishing house:

Adams Media

Year:

2011

Pages:

240

ISBN:

978-1440511417