The Unicorn Project

Gene Kim

Gene Kim

The Unicorn Project

21min

21min

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The Unicorn Project by IT expert Gene Kim is a sequel to The Phoenix Project, but can also be read on its own. This extraordinary novel takes the reader on a discovery of the ins-and-outs of business technology processes. The main character is Maxine, who is a developer at Parts Unlimited, a company on the brink of bankruptcy. Maxine and her friends and colleagues on The Unicorn Project use their determination and skill to turn the company around, implementing bold and sometimes risky strategies, because being brave and taking chances is the only way for a company to compete in the 21st century marketplace. The Unicorn Project is a fictional story, but also provides many invaluable lessons on how to apply technology to the real world of business.

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Analysis and key concepts

01.

Maxine was unfairly scapegoated for a company mistake

02.

The Phoenix Project was not yet able to keep its promises to the company’s customers, and a Rebellion was already underway

03.

The launch of the Phoenix project was a very predictable failure

04.

The Rebellion gets helpful advice from an unexpected person about the Five Ideals

05.

Maxine started to reflect on the company’s biggest shortcomings: a lack of trust, collaboration, and structure

06.

From the Data Hub to the Unicorn Project: The Rebellion finally gained more freedom

07.

The happy ending: The Unicorn Project was a huge boost to the company’s innovation and growth

08.

Quotes

09.

Take-home message

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Many useful tips to:

  • Learn how to integrate technology into any type of business. 
  • Appreciate just how much courage and risk-taking are necessary to drive innovation.
  • Help ensure that teams work together in an organisation, in order to achieve success.

Gene Kim is an award-winning CTO, researcher, and co-author of The Phoenix Project, Beyond The Phoenix Project, The DevOps Handbook, and The Visible Ops Handbook. He is the founder of IT Revolution, hosts the DevOps Enterprise Summit, and speaks at conferences around the world.

Publishing house:

It Revolution Pr

Year:

2024

Pages:

352

ISBN:

978-1942788997