Home Sales and Negotiation The Way of the Wolf

Learn the key ideas of the book by Jordan Belfort

The Way of the Wolf

Effective communication to close every sale

Jordan Belfort, The Wolf of Wall Street, is without doubt one of the biggest brokers in history.  His “Straight Line” sales technique is one of the most effective.  After being convicted of fraud and spending 22 months in prison, Belfort completely rewrote the rules on his sales technique, taking out everything that was morally wrong and basing each step on honesty and on the best interests of the client. In The Way of the Wolf, he shows us this technique that promises to turn anyone into a capable salesperson. 

The Way of the Wolf
Read in 11 min.
Listen in 13 min.

Many useful tips to:

  • Learn sales secrets from one of the best brokers in history.
  • Learn the exact steps to close any type of sale.
  • Learn the communicative secrets that enable us to stay in control of a negotiation.

The author of the book:

Jordan Belfort worked on Wall Street for years.  His “Straight Line” sales technique made him one of the richest, most famous brokers in history.  He was so famous at the peak of his career that he earned the nickname The Wolf.  His autobiography, “The Wolf of Wall Street” was made into a Martin Scorsese film starring Leonardo DiCaprio.  However, fame and his excesses came at a high price and Belfort was convicted of fraud.  After spending 22 months in prison, he reinvented himself as a motivational speaker and now travels the world teaching his method.


Why is it important to understand the sales world?

Selling seems as though it would only be useful to a salesperson, but it isn’t!  In our lives, we all find ourselves in a situation where we need to “sell” something to someone, whether we are selling an idea to our partner or proposing a strategy to our boss.


The key ideas of "The Way of the Wolf"

Why is it important to understand the sales world?
All sales follow the same pattern – the Straight Line
Why the first four seconds of any conversation are the most important
The ways in which tone and body language can help to steer a conversation
How can we (and why should we) learn to manage our “state”
The four types of contact and how to recognise them
How to create effective presentations
Why we should master the art of repetition
Take-home message

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