The Win Without Pitching Manifesto

Blair Enns

The Win Without Pitching Manifesto

17min

17min

Download offline

Add to library

Buy the book

The Win Without Pitching Manifesto was written to inspire creative business owners to rethink the way they sell their ideas and services. The Manifesto outlines a series of commercial practices which enable a company to differentiate itself from the competition, take back the power in relationships with clients, sell their work ethically and obtain the correct financial remuneration for the value they offer, so that the creative business can thrive. 

read more

read less

0:00
0:00

Analysis and key concepts

01.

Effective positioning can substitute the need to pitch in creative professions

02.

The performance of the pitch must become a conversation directed at understanding whether working together would be advantageous for both parties

03.

Knowing how to sell is as important as being competent: we simply cannot do without it

04.

Being selective pays off: we should aim to have a small number of excellent clients

05.

We need to talk about money early on, because inability to discuss it equals an inability to make it

06.

Quotes

07.

Take-home message

Unlock this and thousands more with 4books Premium!

You'll have 7 days free, and if you're not satisfied after 30 days, you can get your money back.

Many useful tips to:

  • Recognise the importance of specialisation and positioning in creative professions.
  • Switch from giving a performance to adopting a more collaborative approach with potential clients.
  • Learn to sell your work in a more effective way.
  • Understand why we need to focus on the quality of our clients rather than on the quantity.

Blair Enns is the founder and CEO of Win Without Pitching, an organisation that manages training programs on selling and developing new business for entrepreneurs and employees in design companies, advertising agencies and other creative activities all over the world. She lives with her family in Kaslo, British Columbia (Canada).

Publishing house:

RockBench Publishing

Year:

2010

Pages:

144

ISBN:

978-1999523503