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The Winning Formula
Get inspired by Formula 1 to improve your business
As a Formula 1 driver David Coulthard stood on the podium 62 times throughout his professional career. Now he's telling his story, explaining why relentless work ethic is an essential ingredient for success. In The Winning Formula you’ll find out how to become a better version of yourself, why it is important to pursue ambitious goals and how to achieve them with a team strategy, which is the reason to have a team, and be surrounded by the right people. Moreover, Coulthard shares a lot of useful tips based on his experience in Formula 1 which can be adapted to the corporate world.
Read in 14 min. 
Listen in 18 min.
Many useful tips to:
- Find ways of reinventing oneself after a successful competitive career, be it sports business or as a professional athlete, based on the advice from someone who has already done it.
- Explore the world of Formula 1 from behind the scenes.
- Become a better leader with the advice of a man who was able to make crucial decisions while driving at 300 km/h.
Learning business improvement lessons from sport
Sport inspires and unites people, but it is also a business. There are many lessons to be learnt from the business of sports, all of which can be applied to our careers, company or any other activity. In his book, Coulthard provides us with examples and analogies from the sports world and his personal experience, touching on universal topics such as work ethic, ways to unleash our potential, the power of a team, customer service, innovation, efficiency, attention to detail and a constant search for marginal gains as all being essential ideas - and not only for a race driver.
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