Things I Have Learned in My Life So Far

Stefan Sagmeister

Things I Have Learned in My Life So Far

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18min

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Things I Have Learned in My Life So Far is a collection of the projects that Stefan Sagmeister’s studio was commissioned to create when he returned from a sabbatical year, far from the constraints of client design briefs. During this time, graphic designer and artist Stefan Sagmeister kept a diary in which he jotted down his honest feelings and thoughts about his year of freedom. This led him to come up with several maxims, many of which were turned into installations that became part of the series entitled Things I Have Learned in My Life So Far.

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Analysis and key concepts

01.

The series The Things I Have Learned in My Life So Far was inspired by the diary that the author wrote during a year in sabbatical

02.

Advertising has the power to convey a message that goes beyond marketing a product or service

03.

Many things in life are fleeting; complaining or worrying has little purpose

04.

Sagmeister’s reflections range from being honest to being right, and from perfectionism to fear

05.

Obsession, irritation, dissatisfaction, and change have all influenced the installations in this series

06.

Sagmeister also describes several anecdotes that later led him to formulate certain beliefs

07.

Art and design are two different languages

08.

Some people are able to cross the boundaries between art and design, and Sagmeister is one of them

09.

Quotes

10.

Take-home message

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Many useful tips to:

  • Recognise the difference between art and graphic design.
  • Be inspired by everyday life.
  • Learn more about one of the most influential graphic designers in the world.

Stefan Sagmeister is a well-known Austrian-born graphic designer, who now lives in New York. At 19 years old, he enrolled at the University of Applied Arts in Vienna and studied graphic design. He was awarded a Fulbright scholarship in 1987 and moved to New York where he attended the Pratt Institute. He is the founder of the renowned design studio Sagmeister Inc. His fascinating and thought-provoking designs have revolutionised the world of graphic design, and his work has been featured on the covers of several music albums, including The Rolling Stones, Pat Metheny, David Byrne, Lou Reed, and OK Go.

Publishing house:

Harry N. Abrams

Year:

2013

Pages:

296

ISBN:

978-1419709647