Tim Cook

Leander Kahney

Tim Cook

15min

15min

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In Tim Cook, the author analyses the change of Apple following the death of Steve Jobs, its founder and the most charismatic CEO in history. Through a series of interviews with various Apple executives and input from a selection of public and corporate entities, the author defines the changes that have taken place during the rise of the new CEO and the new strategies the company has adopted in the areas of: accessibility, education, environment, inclusion of diversity, privacy, security and responsibility for the working conditions of everyone along the production line.

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Analysis and key concepts

01.

How Tim Cook went beyond all expectations and guided Apple in its most successful era without compromising his own values

02.

Cook’s youth, the shaping of his values and his career

03.

Cook led a cultural revolution that transformed strategies and Apple’s impact on the world

04.

The Future of Apple with Tim Cook

05.

Quotes

06.

Take-home message

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Many useful tips to:

  • Find out who Tim Cook is and how his values influence the company’s current business strategy.
  • Discover how Tim Cook developed values during his career and personal life that still form the basis of the company culture at Apple today.
  • Find out how Apple applies new strategies to the development of its creations and the difference between them and the old strategies used by Steve Jobs.

Leander Kahney was a reporter at Wired News and is currently known for his famous Cult of Mac blog. He is the author of bestsellers The Cult of Mac, Cult of Ipod and Inside Steve’s Brain. He has also written for other publications such as MacWeek, Scientific American, The Observer and The Guardian. As well as being an expert on Apple and Mac, he also reported on the war in ex-Yugoslavia.

Publishing house:

Portfolio Penguin

Year:

2019

Pages:

320

ISBN:

978-0241348208